Goodyear continues as the ”Official Tire of NASCAR’
– Goodyear Remains Exclusive Tire Supplier Across All Three National Series – Renewed Multi-Year Agreement Extends Six Decades of Partnership DAYTONA BEACH, Fla., November 21, 2017 NASCAR and The Goodyear Tire & Rubber Company today announced a renewed, multi-yearsponsorship agreement that ensures Goodyear is the exclusive tire of NASCAR’s top three national series. The newly signed agreement continues Goodyear’s designation as the “Official Tire of NASCAR” and extends an uninterrupted relationship that startedin 1954. Goodyear and NASCAR’s six decade-long relationship is one of the longest-running sponsor programs in any major sport. “We proudly join Goodyear in celebrating our renewed and longstanding partnership,” said Brent Dewar, NASCAR president. “For more than half acentury, NASCAR and our teams have trusted Goodyear tires. Our partners’ commitment to innovation and excellence plays a key role in our unyieldingpursuit to deliver the best racing product in the world.” From the introduction of the racing slick in 1972 to the radial tire in 1989 to multi-zone tread design in 2013, Goodyear and NASCAR have consistentlyinnovated to deliver compelling racing. NASCAR has served as a proving ground for Goodyear, preparing and supplying tires that meet the most grueling anddemanding conditions. The technology that goes into a tire to withstand and perform in those conditions helps inform and differentiate Goodyear’s consumertires. “We are tremendously proud of the pivotal role Goodyear plays in […]
