New Delhi, October 14, 2020: Royal Enfield Interceptor 650 has been awarded the Best Retro Bike of the Year 2020 by MCN, UK. This is top MCN honours for Royal Enfield two years in a row, as the Interceptor 650 had won MCN’s Best Naked Motorcycle of the Year in 2019 as well. In addition, The Interceptor 650 has been dominating the mid-segment in the UK for a year and has been the Best Selling middle-weight naked style motorcycle in the UK consistently over the past 12-15 months. This is a truly remarkable achievement for an Indian motorcycle brand. This response to the Interceptor 650 in has propelled Royal Enfield to become one of the fastest growing motorcycle brands in the UK.
Launched in September 2018, the Interceptor 650, is the quintessential roadster and has garnered immense popularity across the globe. The Interceptor 650, the stylish roadster, combining classic looks with carefully considered engineering, has emerged as a true world-beater by winning several awards and accolades across the world.
In India, the Interceptor 650 had swept all awards in 2018-19 and had won the prestigious Indian Motorcycle Of The Year 2018. It continues to perform exceedingly and has not only attracted existing Royal Enfield owners but also first time buyers. Post the launch of the Interceptor 650 in India in 2018, the upper end (500cc and above) of the mid-sized motorcycling segment has grown over four times, between FY 2019 and FY 2020, with the Interceptor 650 leading the segment with 80% market share.
The Royal Enfield Interceptor 650 has impressed motorcycle enthusiasts globally with its performance and authentic classic style. It retains much of the original design cues from the original Interceptor, which was popular in the US back in the 1960’s. With its teardrop tank, traditional knee recesses and wide braced handlebars, the Interceptor reminisces the street scrambler style that emerged in ’60s California. It’s comfortable and commanding riding position makes the Interceptor both fun and practical on all types of terrain.
About Royal Enfield:
The oldest motorcycle brand in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With more than 40% growth every year for the last 5 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.
Royal Enfield’s motorcycle lineup includes the newly launched Interceptor 650 and the Continental GT 650, powered by a modern 648cc twin-cylinder engine. Royal Enfield also manufactures the Classic, Bullet, and Thunderbird models in 350cc displacement and the purpose-built Himalayan powered by the new LS410 engine. Royal Enfield operates through 18 company-operated stores and 940 large format stores and 500 studio stores in all major cities and towns in India, and exports to over 50 countries across the world including the USA, UK, several European and Latin American countries, as well as the Middle East and South-East Asia.
Royal Enfield also organizes and supports many motorcycling events and rides globally, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the world to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.