Royal Enfield | Monthly Update for August 2020

Monthly Update – August 2020

Sales performance

Royal Enfield posted a sale of 50,144 motorcycles in the month of August 2020, against the sales of 52,904 motorcycles for the same month last year.

MOTORCYCLES SALES

August

YTD

2020

2019

Growth

2020’21

2019’20

Growth

Domestic

47,571

48,752

-2%

1,40,435

2,72,364

-48%

Exports

2,573

4,152

-38%

7,312

18,434

-60%

Total

50,144

52,904

-5%

1,47,747

2,90,798

-49%

 

Business Updates: 

Royal Enfield commenced its #ArtofMotorcycling campaign in India

Royal Enfield commenced its first-ever design platform – Art of Motorcycling. Through this creative outlet, the brand aims to fuel creativity amongst the artists, creators and motorcycling enthusiasts by bringing out their love for motorcycling. As a part of its ongoing journey to empower the community and elevate the riding culture, Royal Enfield has conceptualized this annual competition to provide young riders/creators with a platform to express their love for motorcycling through creative illustrations. The winners of the competition will get an opportunity to be a part of the brand in its artistic journey.