Monthly update from Royal Enfield – July 2016


Sales performance

Royal Enfield continues 2016 with a strong sales performance and posted sales of sales of 53,378 motorcycles in combined domestic wholesale and exports in July 2016 recording a growth of 31 % over same period last year.

Vehicle sales JULY YTD
2016 2015 Growth 2016 2015 Growth
DOMESTIC 52,128 39,867 31% 195,457 144,197 36%
EXPORTS 1250 893 40% 5404 3176 70%
TOTAL BUSINESS 53,378 40,760 31% 200,861 147,373 36%

Business Update

Eicher Motors Limited announces Q1 Results for FY 2016-17

Eicher Motors started the new financial year on strong note and reported its best ever quarter results registering 42% growth and posting the highest ever quarterly income from operations at Rs 1556 crores for Q1 2016-17. In this quarter, EML also recorded its highest ever and best-in-class EBIDTA% at 30.2%.

Royal Enfield has maintained its strong volume growth in the first quarter of FY 2016-17 and continues to take more orders than its monthly supply. The response to Himalayan- Royal Enfield’s first adventure-tourer, has been extremely encouraging and it is now available for booking across the country. Royal Enfield continues to expand its footprint in India with 566 dealerships now open across the country. The immediate business outlook remains strong and Royal Enfield continues to grow consistently, competitively and profitably towards leading and expanding the mid-sized motorcycle segment globally.

EML’s consolidated Results for Q1 2016-17 ended June 30th 2016 as compared to corresponding period ended June 30th 2015

Q1 2016-17 Q1 2015-16 % Growth
Total income from operations 1,556 1,096 42.0%
Earnings before interest and tax (EBIDTA) 470 286 64.6%
EBIDTA % 30.2% 26.1%
Profit After Tax (PAT) 330 199 65.8%
PAT% 21.2% 18.2%
Share of EML in profit/(loss) of Joint ventures 46 38
Consolidated Profit After Tax 376 237 58.6%

Note: All figures are Rs.crores except where specified

Rides and events

The 13th edition of the Himalayan Odyssey concludes successfully

Royal Enfield successfully conducted the 13th edition of the Himalayan Odyssey where it introduced the first ever women only edition of the epic ride. The Odyssey this year, also had international participants and riders from nine different nationalities including 20 women riders.

Considered the holy grail of motorcycling, Himalayan Odyssey this year saw participants riding the Himalayan for the first time. The response to Himalayan – Royal Enfield’s first adventure-tourer, has been extremely encouraging as the customers appreciated it’s extremely capable off road capabilities in the treacherous mountain trails.

The participants rode through three mountain ranges and six passes as they concluded the ride in Chandigarh on 23rd July.

Watch out for…

Royal Enfield Tour of Tibet – 17th – 30th September

This September, the Third Edition of the ride to this mystical land, will flag off from Kathmandu and riders from across the globe will embark on an epic voyage to Lhasa and back. Locked away in the mountainous vastness of the Himalayas, with an average elevation of 4500m, this ride promises an adventure of a lifetime. Motoring through some of the most beautiful roads in the Himalayas; the ride to the Everest base camp at an altitude of 5200 mts. promises to be an unforgettable experience.

Registrations have begun on for this mystical ride to the ‘Roof of the World’.

Registrations open for Royal Enfield REunion South – Ooty 2016

The fifth edition of Royal Enfield REunion south is scheduled from August 19 – 21 in Ooty. Registrations have already begun on

Royal Enfield REunion is an opportunity to disconnect from the mundane and find comfort in the uncomfortable. It is a perfect gateway to meet and bond with enthusiasts who share the common passion of riding a Royal Enfield motorcycle. This year, REunion promises a fun filled weekend outdoors, camping out, bonfire nights mixed with riding through the scenic hills of Ooty. REunion offers a much needed rejuvenation to the tired mind and soul of the urban rider and it seeks to strengthen the bonds between man, machine and terrain.