Harley-Davidson® India launches its second dealership in New Delhi

Red Fort Harley-Davidson – The brand’s second dealership in New Delhi boasts of unique design to cater to every motorcyclist’s dreams

Harley-Davidson India, today announced the launch of its second dealership in the country’s capital, Red Fort Harley-Davidson in New Delhi. Spread over 21,000 sq. feet, Red Fort Harley-Davidson is located at A-16, Mayapuri Industrial Area, Phase-1, New Delhi. This one-of-a-kind dealership brings Harley-Davidson’s never-ending drive towards uncompromising quality and design to life through its inspiring layout. With this, there are now 25 authorized Harley-Davidson dealership facilities across India that caters to aspiring and existing Harley owners.

With an exclusive lounge for H.O.G members, a rooftop café, a ride in café, gaming zone, DJ lounge, lockers and showers, Red Fort Harley-Davidson has been designed to elevate and deliver personalized experiences that are authentically Harley-Davidson. From a Black Label lounge inside a shipping container to a Door to Freedom, as a motorcycle delivery idea, the sprawling dealership caters to the nonconformist spirit of motorcycle enthusiasts. The walls are festooned with graffiti and photo gallery dedicated to the personal expression and creativity that reflect the Harley-Davidson culture.

Gaurav Gulati, Dealer Principal, Red Fort Harley-Davidson, commenting on the launch says, “Ever since my childhood days, I have been an ardent fan of Harley-Davidson. Launching Red Fort Harley-Davidson is a dream come true which has now made me a part of the Harley family. Being an avid rider and a passionate follower of the Harley lifestyle and culture, I have closely participated in designing the dealership as I wanted to share my experiences and bring alive the practices that every rider would want to enjoy. I hope that the dealership will help riders not feel contained in daily routine and help them enjoy the bohemian feel of the highway.”

The newest dealership will offer all 13 models in the Harley-Davidson India line up, in-addition to a wide range of parts and accessories to customize motorcycles, and authentic Harley-Davidson merchandise. Enthusiasts can drop by to schedule a test ride or indulge in the latest riding gear, and motorcycle parts and accessories. The passion, enthusiasm and respect the Harley-Davidson brand receives from customers and enthusiasts continues to inspire the company’s growth plans. Over the last year, Harley-Davidson India has opened dealerships in various cities including Coimbatore, Ludhiana, Mumbai Airport and Guwahati.