Bridgestone’S Ecopia Ep150 Now The Original Equipment Tyre For Hyundai’S Next Gen Verna

New Delhi, 8thAugust, 2017: Bridgestone India Pvt. Ltd., subsidiary of the world’s largest tyre and rubber company, Bridgestone Corporation today announced its fuel efficient and eco-friendly tyre range, ECOPIA EP150 as the original equipment (OE) fitment for the all new Next Gen Verna. The new range of car from Hyundai is a technological marvel developed with Futuristic Design, Dynamic Performance, Super Safety and New Advanced Technology.

On this announcement Mr. Katsuyuki Yamamura, Director of Consumer Tyres, Bridgestone India Pvt. Ltd. said “We are proud to announce our original equipment fitment for ECOPIA tyres with the newly launched Next Gen ‘VERNA’. It is an honour to be associated with the new Verna, which is designed to break new ground with its 5th Generation game-changer sedan. Since its launch in 2015, ECOPIA has been very well-received by our customers and dealers, resulting into a prominent impact in the Indian market. With its availability in 26 sizes ranging from 13″ to 18″ rim diameters, ECOPIA is becoming the first choice of many popular vehicles in India.”

ECOPIA EP150 tyres utilize unique compounds and cutting-edge technology in tread design to strike a balance between fuel efficiency, safety and durability. Engineered for the cost-conscious and eco-conscious driver, EP150 has low rolling resistance that reduces the production of harmful carbon dioxide emissions that contribute to global warming.

The Next Gen Verna is engineered to deliver superior ride and handling for the utmost driver confidence and enthusiastic driving experience. The 5th Generation Verna is built on the All New K2 platform thus enabling precise tuning of key suspension components for enhanced cornering and high speed stability, superior ride comfort and precise handling performance, making it the Next Gen Sedan optimized for Indian conditions. Both the brands have an edge in the market and we are hoping that this partnership would lead to positive trade-off for both the brands.

(Overview of tyres supplied)

New Gen Verna ECOPIA EP150 185/65R15 88 H
195/55R16 87 V

<ECOPIA EP150’s features> 

ECOPIA EP150 is a tyre that truly reflects Bridgestone’s advanced technology and commitment to innovation. This low rolling resistance tyre is designed to deliver excellent fuel economy andlow noise while maintaining Bridgestone’s renowned safety standards.

  • Excellent braking performance
  • Improved fuel efficiency
  • Low noise for a quieter, more comfortable ride
  • Superior wear resistance
  • Exceptional handling in hazardous and wet conditions


Rib-linked blocks

Outstanding braking performance

It uniforms ground contact when braking, enhances braking even in wet condition.
Optimized 3D block shape

Tread pattern pushes water aside for smooth rolling.

ECOPIA compound

Improves rolling resistance

Weight – optimization

Optimize the balance of each material for improved RRC without compromising the durability.

About Bridgestone India:
Bridgestone India Pvt. Ltd started its operations in 1996. In March 1998 with the setup of its manufacturing facility in Kheda, Madhya Pradesh, Bridgestone achieved its objective of running Indian manufactured Bridgestone tyres on Indian Roads. It expanded its facilities by setting up one more facility in Chakan, Pune in 2013. In a short stint of more than 20 years, Bridgestone India Pvt. Ltd has become one of the leading tyre companies in both the OEM & Replacement market.

About Bridgestone Corporation:
Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world.