- The customers will now be able to purchase a wide range of Yamaha apparels & accessories online
- Yamaha’s new drive is targeted to extend its stylish and sporty quotient to new customers
Mumbai/ Chennai, 31st October 2020: India Yamaha Motor Pvt Ltd. today announced the online availability of its wide range of Apparels & Accessories on the country’s biggest online store, Amazon India. This is for the first time in India that Yamaha will sell its Apparels & Accessories online. With this move, now Yamaha customers and motorcyclists will be able to buy a wide range of accessories and apparels for both motorcycles and scooters in an easy and convenient way through Amazon India.
Yamaha merchandise on Amazon India will include a wide range of riding apparels such as T-Shirts, Jackets, [refer to the annexure attached]. Besides, the company will also retail other merchandise like Stickers, Key Chains, along with other two-wheeler accessories like Tank Pads, Bike Cover, Seat Cover, USB Mobile Charger, Engine Guard, Skid Plate, Frame Slider, Graphic Set, Floor Mats, Scooter Guard Set.
Speaking on the occasion, Mr. Motofumi Shitara, Chairman, Yamaha Motor India Group of companies said, “We are continuously working to strengthen our online presence in the Indian market and today’s announcement is another step in this direction to connect & communicate with our target audience. Recently we have started “Vehicle online sales”, an online two-wheeler buying platform facilitating the entire range of Yamaha two-wheelers. Now, Yamaha will widen its customer reach for attractive riding apparels and accessories by making all of it available online while at the same time, reaching out to the customers who have not yet associated with Yamaha, thus expanding “The Call of the Blue” campaign. The brand’s endeavor to expand its horizons of sporty and stylish quotient through riding apparels and accessories will help it to fulfil its commitment of creating exciting experiences.”
About Yamaha Motor India group of companies
Yamaha Motor made its initial foray into India in 1985 as a joint-venture. In August 2001, it became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in India Yamaha Motor Private Limited (IYM). IYM’s manufacturing facilities comprise of 3 State-of-the-art plants at Faridabad (Haryana), Surajpur (Uttar Pradesh) and Chennai (Tamil Nadu). The infrastructure at these plants support production of motorcycles and parts for the domestic as well as overseas markets.
YMC has established its subsidiaries – Yamaha Motor Research and Development India Pvt Ltd. (YMRI), Yamaha Motor India Sales Pvt Ltd. (YMIS) and Yamaha Motor India Pvt Ltd. (YMI) in India to independently support IYM in development, sales & marketing of its products and overall business planning & regional control respectively.
Presently, its product portfolio includes: YZF-R15 version 3.0 (155 cc) with ABS, MT-15 (155 cc) with ABS; Blue-Core Technology enabled models such as FZ 25 (249 cc) with ABS, FZ S 25 (249 cc) with ABS, FZ-S FI (Fuel-Injected, 149 cc) with ABS, FZ FI (Fuel-Injected, 149 cc) with ABS and UBS enabled scooters like Fascino 125 FI, Ray ZR 125 FI, Street Rally 125 FI; latest superbike MT-09 (847 cc) and YZF-R1 (998 cc).