Triumph Motorcycles Brings The First Ever Dealership of A Premium Luxury Motorcycles Brand to Vijayawada


 13th dealership in India to propel the brand’s growth story in the country  

The latest Triumph Motorcycles Dealership will cater to the burgeoning motorcycle enthusiasts in the State of Andhra Pradesh 

  • Triumph Motorcycles India is a subsidiary of the iconic British motorcycle manufacturer Triumph Motorcycles, one of the oldest British Motorcycle Brands established in 1902
  • Fastest growing luxury & lifestyle brand in India
  • 3000 Customers; 15 Class-defining Models; 25+ major auto awards
  • 13 state-of-the art dealerships at strategic locations
  • CKD Assembly Facility at Manesar, Haryana
  • Rider groups started in all dealer cities (Riders Association of Triumph) in line with Triumph Motorcycles’ brand ethos – For the Ride

Triumph Motorcycles, the iconic British motorcycle manufacturer, today announced the opening of its latest state-of-the art dealership in Vijayawada through its dealer Martial Motorcycles Pvt. Ltd. This 13th dealership of Triumph Motorcycles in India, and first ever dealership of a premium luxury motorcycle brand in the city, is located on Tikkel Road, Labbiepet following its presence in Bangalore, Hyderabad, Delhi, Chandigarh, Mumbai, Pune, Ahmedabad, Chennai, Kochi, Kolkata, Indore and Jaipur.

Mr. Vimal Sumbly, Managing Director, Triumph Motorcycles India Pvt. Ltd. said, “India is becoming a hub for premium luxury brands, the market for luxury motorcycles in the country is rapidly growing. We, at Triumph Motorcycles India, want to be at the forefront of this wave by addressing the needs of an aspiring Indian, by making our best in class motorcycles accessible to motorcycle enthusiasts across the length and breadth of the country. Vijayawada is a key market for us. With our new state-of-the-art dealership, we look forward to provide the finest and most profound experience to not just our patrons in the city but to nearby cities as well.” On Vijayawada, Mr. Sumbly said, “Vijayawada because of its green scenic beauty attracts lot of tourists besides also being an industrial and educational hub. It has an excellent terrain for riding superbikes, hence our presence here will fuel the aspirations of enthusiastic riders in this part of the country and soon making this place a riders den.”

Spread over 1300 sq. ft., the Vijayawada dealership is a two-floor ultra-modern air-conditioned showroom integrated with after-sales service facility featuring service bays and spare parts inventory section. The design of the showroom is based upon the global signature Triumph Motorcycles layout with consultation lounge, a coffee shop, sales and after sales desks all being close to the display area. The dealership also offers ‘Build your own Bike’ facility, a novel concept in the premium and luxury motorcycle segment. The facility will have an array of Triumph merchandise that includes riding gear, accessories and memorabilia and will bring the same international standards of sales, service, spare parts and systems to the Indian market.

As with every other Triumph Motorcycles dealership, the staff at Martial Triumph have been trained in management of sales, service, spare parts, business systems and customer service to ensure that the customers receive best-in-class pre and post sales ownership experience keeping in mind the global standards. A team of service engineers has also been trained by Triumph’s training centers.

Mr. Naveen Varidireddy, Dealer Principal, Martial Motorcycles Pvt. Ltd. said, “It is a matter of great pride to be associated with a brand as iconic as Triumph Motorcycles. Vijayawada is fast developing as a hub for motorcycle enthusiasts over the last few years; bikers are increasingly looking at motorcycles and riding as a leisure activity, which is certain to strike a chord with the class leading product portfolio of Triumph Motorcycles. We look forward to be partners in the success story of Triumph Motorcycles in Vijayawada that the brand is going to script in the coming days.”

Triumph Motorcycles has been on a dream run in India since the inception of its first dealership in the country in January 2014. It is the only premium motorcycle brand that offers 15 motorcycle models under 5 broad categories for the Indian market. The much sought after line-up includes the modern classics Street Twin, Bonneville T120 and the ultimate café racer Thruxton R, the legendary Speed Triple and the class leading Street Triple, the largest production motorcycle – the Rocket III Roadster, the stripped back and black Storm, the Thunderbird LT; the go anywhere Tiger XR, Tiger XRx, Tiger XCx, Tiger XCA and Tiger Explorer XC; and the king of super sports bikes, the Daytona 675 & 675R. With this robust portfolio of class defining products, Triumph Motorcycles have been one of the most sought after motorcycles among the Hollywood legends and other celebrities across the world. Synonymous with the classical British cult, Triumph products represents the quintessential English pedigree of class, style and attitude.