Toyota ‘Q’ World gets overwhelming response in Kolkata

Toyata Kirloskar Logotoyata

  • Toyota ‘Q’ World held in Kolkata
  • Toyota ‘Q’ World being held in 15 cities across India
  • The event will span across 4 months from May – August 2010
  • Customers across India given an opportunity to see the Toyota Etios Concept model
  • An exciting array of vehicles showcased, exhibiting Toyota quality and technology
  • Customers got a touch and feel experience of Toyota range of cars with advanced and environment friendly technology

Kolkata, June 19th: Toyota Kirloskar Motor held the Toyota ‘Q’ World in Kolkata today.  Toyota ‘Q’ World, a two day event, drew large crowds to Topsel Toyota. The participants included people from all walks of life, eager to see the much-awaited concept model of Toyota’s new compact car – Etios.  The event swept a wave of excitement across Kolkata, with car enthusiasts and potential customers actively participating in it.


With the Etios concept – ‘World First, India First’, Toyota is set to enter the mass volume segment. To ensure maximum accessibility to the customers, Toyota will expand its sales/service network to about 150 dealers by the end of 2010. Toyota marked its presence in Kolkata today with the inauguration of its second Topsel Toyota dealership, by Mr. Hiroshi Nakagawa, MD, Toyota Kirloskar Motor. Toyota is also coming up with one more dealership at Durgapur by October 2010.  Innova, Corolla Altis and Fortuner are popular models in Kolkata with a market share of 14%, 34% and 47% respectively.


The occasion was also attended by Mr. Sandeep Singh, Deputy Managing Director, Marketing, and Mr. Shekar Viswanathan, Deputy Managing Director, Commercial, Toyota Kirloskar Motor. and Mr. Ashok Manaktala, Dealer Principal, Topsel Toyota.

Commenting on the occasion, Mr. Hiroshi Nakagawa said, “We would like to engage car enthusiasts and customers from across India and not limit this experience to just one city.

This is an opportunity for us to get a direct feedback from customers across the country, which will in turn help us to further improve our products and services and serve them better.  Kolkata is a very important market for us and we look forward to expanding it

further in the future. With the introduction of Etios concept, we hope to attain a sizeable market share in India in the shortest possible time.

After the grand success of the world premiere of the Toyota Etios concept at the recently held Delhi Auto Expo, Toyota’s globally renowned quality and technology was brought to Kolkata. Customers eagerly awaiting the launch of Etios concept got an opportunity to see the vehicle in their own city.  The Delhi Auto Expo had customers coming to see the world premiere of Etios concept and its latest technology.  However, the Toyota ‘Q’ World took this experience ‘to the customer’.

The exhibit included the newly launched Etios concept models (Sedan and Hatchback) and four more very interesting and exciting vehicles in the current line up of Toyota products namely,

  • Newly launched Prado Diesel,
  • Most popular vehicle in the SUV segment – Fortuner
  • Premiere Luxury Sedan- Camry
  • World’s highest selling hybrid vehicle-The newly launched Prius

These vehicles gave the attendees a never before ‘touch and feel experience’ of Toyota vehicles. Toyota Etios concept models were the highlight of the event.

Exclusive customer engagement events were also held for fun and entertainment of the visitors.

Toyota Q world travels to a total of 15 cities across the country. Namely, Calicut, Goa, Hyderabad, Vijaywada, Coimbatore, Bhubaneswar, Kolkata, Siliguri, Guwahati, Varanasi, Ludhiana, Jalandhar, Jaipur, Indore and Surat. The event will span a period of 4 months.

About Toyota Kirloskar Motor:

TKM is a joint venture between Toyota Motor Corporation and the Kirloskar Group. TKM has invested nearly Rs. 1,500 crores in its plant at Bidadi, employing around 3700 people. The plant started production in December 1999 and has a capacity of producing 80,000 units annually.

About Topsel Toyota

Topsel Toyota raised the curtains to its new state of the art 3S (Sales, Service & Spares) facility on EM Bypass. This 100,000 sq ft facility endeavours to provide a one stop shop for all automotive needs and incorporates the latest technology like Express Maintenance, 3D Wheel Alignment system, Electronic Car O Liner, Combi Paint Booth and e-CRB system to ensure efficient after sales service.