Royal Enfield introduces MiY on Classic 350 and two new evocative colourways – Orange Ember and Metallo Silver

~ Orange Ember and Metallo Silver  – The Classic 350 gets new colourways along with alloy wheels and tubeless tyres~

~Royal Enfield ‘Make-It-Yours’ – MiY – now available on Classic 350~

~ Bookings open on November 26, 2020 at Royal Enfield stores across India ~

New Delhi, India, November 25, 2020: Royal Enfield, the global leader in mid-size (250 – 750cc) motorcycles, today introduced two new colour variants of its best-selling motorcycle, the Classic 350 – Metallo Silver and Orange Ember. The new variants of the Classic 350 have been conceptualized in bright new hues and designed to evoke a youthful and refreshing motorcycling experience. The introduction of alloy wheels and tubeless tyres on these variants have added to the style quotient of the machines with enhanced handling experience for riding enthusiasts. The Classic 350 will now be available on the Royal Enfield Make It Yours – MiY – initiative. Customers can now  customize and accessorize their motorcycles through the MIY initiative available on all channels, dealerships, website and the RE App

Enabled via the Royal Enfield App, Website and an engaging and unique 3-D configurator, the Make-It-Yours. Introduced first on the 650 Twin motorcycles, and subsequently made available on the newly launched easy cruiser, Meteor 350, MiY is now available on the Royal Enfield Classic 350 as well. In a phased manner, MiY will be made available across all motorcycles in the Royal Enfield portfolio.

Carrying the rich legacy forward, Royal Enfield continues to refresh its flagship Classic series which has witnessed phenomenal success since its launch. Being pioneers in the mid-sized motorcycle segment, Royal Enfield, with its authentic British pedigreed motorcycles, has the biggest market share in this space. The new Classic 350 variants perfectly compliment the personality and preferences of evolved & new-age riders,

Introducing the new motorcycle variants, Mr. Vinod K. Dasari – CEO, Royal Enfield said, “Classic 350 has been one of our most successful motorcycles for over a decade. The simple, timeless design and pure motorcycling experience of the Classic have witnessed immense appreciation and love from riding communities over the years. In a continuous effort to evolve the Classic, we have introduced new variants of the motorcycle and added the option to view and configure, enabling our riders to express themselves in distinct and unique ways. The young and vibrant colour schemes and trims of the Classic 350, coupled with several personalization and accessorization combinations via MIY will definitely offer a more involved purchase and ownership experience for riding enthusiasts. We are also very happy that MiY has been very well received by our audiences. More than 80% of our newly launched Meteor owners have opted for MiY solutions which is a testament to its success. We are confident that Classic 350 customers will follow suit 

Introduced in 2008, the Royal Enfield Classic is designed on the lines of the J2 and it is a tribute to the retro look of British motorcycles in the post-World War II era. The J2 was the model name for the 1950’s Royal Enfield that sported the now familiar retro classic styling and was the first to offer what we recognise as conventional swinging arm rear suspension. The Classic today retains this quintessential classic British styling of the 1950s; simple, harmonious, proportioned, and finished. Powered by Royal Enfield’s 350cc unit construction engine (UCE), front & rear mudguards, the headlight casing, the fuel tank, the oval toolbox, the exhaust fins, the speedometer dials, the single-seat spring saddle, tail light assembly, and the headlamp cap, all these conform to the native imagery of British motorcycles in the aftermath of World War II.

Like all Royal Enfield motorcycles, the new Classic too can be personalized with a suite of Genuine Motorcycle Accessories, including protective, functional and utility based accessories, all of which come with a 2-year warranty. The range includes luggage solutions, a wide range of engine guards, touring seats, and classic styling embellishments.

The new Classic 350 colourways in Orange Ember and Metallo Silver will be available across stores in India starting November 26, at an attractive price tag of Rs.1,83,164/- (ex-showroom, Delhi & Chennai).

About Royal Enfield

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.

Royal Enfield’s premium line-up includes the all-new Meteor 350 cruiser, Interceptor 650 and Continental GT 650 twins, the Himalayan adventure tourer, and the iconic Bullet 350 and Classic 350 singles. Riders and a passionate community are fostered with a rich profusion of events at a local, regional, and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through 921 large format dealerships and 638 studio stores in all major cities and towns in India and exports to over 60 countries around the globe. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Royal Enfield recently invested in two world-class technical centres, in Bruntingthorpe, UK, and Chennai, India, and in 2020 opened its first assembly unit outside India, in Buenos Aires, Argentina. With more than 17% growth year-on-year for the last 5 years and sales in international markets up 96% in 2019-20, Royal Enfield is the leader in the global mid-size motorcycle market.