Mitsubishi Corporation India, Metal One India and Isuzu Motors India jointly contribute to the National Road Safety initiative


  • Highlight various efforts undertaken during 2018-19 to promote Road Safety in and around SriCity region
  • Donates ‘Road Safety Equipment’ to District authorities in commemoration of the ‘30th National Road Safety Week 2019’

05 February 2019, New Delhi: In an effort to promote ‘Road Safety’ towards a sustainable future & contribute to the ‘National Road Safety’ initiative, Mitsubishi Corporation India, Metal One India and Isuzu Motors India jointly undertook a yearlong Road Safety CSR initiative in and around SriCity region (Chittoor District), Andhra Pradesh during 2018. The initiative focused on increasing road safety awareness and measures to reduce road accidents in and around the region. Concluding the first year agenda, ‘Road Safety Equipment & Tools’ were donated to local authorities.

Road Safety Awareness program was organised to the Bus Drivers who transport employees to the factories located in SriCity to commemorate this occasion with the support of District Transport Department.

As part of the initiative, ‘Electronic Safety Message Display System’ was inaugurated by Shri. S.A.V Prasada Rao (Joint Transport Commissioner – Road Safety, Govt. of Andhra Pradesh) in the presence of District Transport Commissioner, Shri. N. Sivarama Prasad DSP, SriCity, Smt. Vimala Kumari, District Fire Officer, Shri. E. Peddi Reddy and Mr. Ramesh Subramaniam – President & CSR In-charge SriCity.

Besides, ‘Emergency Rescue Equipment & Tools’ were presented to the authorities by Mr. Mamoru Yokoo – Mitsubishi Corporation India, Mr. Nobuyuki Onishi – Metal One India & Mr. Ken Takashima – Isuzu Motors India, to commemorate the 30th National Road Safety Week 2019, being held between 4th and 10th February, 2019.

The road safety initiative undertook by the three companies included activities such as Route Risk Assessment study on NH16, covering a total distance of nearly 75 km from Chennai to Sulurupeta via SriCity, Road safety awareness campaigns in Schools & Colleges, advanced safety training for drivers, setting up an Electronic Safety message display system at the state border check-post, donation of road safety items deployed across the 12 km Satyavedu State Highway, donation of emergency tools to local police and fire authorities. The companies partnered with ‘Earth Matters Foundation’ – an NGO and Hubert Ebner India Pvt. Ltd – a road safety expert team, for implementing these activities as part of its annual CSR initiative. The initiative continues to benefit all stakeholders, including commuters, local community, drivers, schools & colleges and AP Road & Highway authorities.

Participation Certificates were given to drivers who attended the Advance Driver Training programme conducted during the period.

Commenting on the initiative, Mr. Naohiro Yamaguchi, Managing Director, Isuzu Motors India Pvt. Ltd., said, “We are extremely happy to contribute to the ‘National Road Safety’ initiative. Our efforts have helped the commuters and all community stakeholders in the region and we strongly believe these initiatives will significantly reduce road accidents and promote road safety. I would like to thank the AP transport authority for supporting us with this cause and I wish them the best in their endeavours.”

Speaking about the initiative, Mr. Eisuke Shiozaki, CMD, Mitsubishi Corporation India, said “As a global entity, we lay strong focus into various social improvement and welfare programs in each market we operate. While road safety gaining more attention in India, we are happy to extend our committed support to this cause, especially in the state of Andhra Pradesh. I sincerely thank all the officials involved for their full support in helping us to conclude various activities smoothly.”

About Mitsubishi Corporation India Pvt. Ltd.

Mitsubishi Corporation India (MCI), headquartered in New Delhi, was established in the year 1996 and is a wholly owned subsidiary of Mitsubishi Corporation (MC), Tokyo, Japan. MC develops and operates businesses across virtually every industry, including industrial finance, energy, metals, machinery, chemicals, and daily living essentials. MC’s current activities have expanded far beyond its traditional trading operations to include investments and business management in diverse fields including natural resources development, manufacturing of industrial goods, retail, new energy, infrastructure, finance and new technology-related businesses.

With over 200 offices and subsidiaries in some 90 countries and regions worldwide and a network of approximately 1,300 group companies, MC employs a multinational workforce of over 70,000 people.

About Metal One Corporation India Pvt. Ltd.

Metal One Corporation, headquartered in Tokyo, was established in 2003, as a leading steel distribution company, have sought to raise the satisfaction levels of customers and business partners worldwide and provide innovative capabilities and services suited to the changing times. Becoming the world’s number one integrated steel trading company is the goal of the Metal One Group for 2020, and as a corporate group we are striving to fulfill the expectations and maintain the trust of all our stakeholders through sustainable growth in our corporate value.

Metal One Corporation India Pvt. Ltd a wholly owned subsidiary of Metal One Corporation Japan, was incorporated in June, 2007. Metal One Corporation India Pvt. Ltd is involved in trading (import/export) and domestic marketing of Steel and Steel Products and supplying it to various customers in India and abroad.

Apart from the above trading activity as its principal business, company also does indenting transactions with its Parent Company and other fellow subsidiaries.

With its corporate philosophy—“global citizen,” “honesty and virtue,” and “aspirations and creativity”—as the basis for all our group’s activities, Metal One Corporation India Pvt. Ltd will go about our daily work, seeking to contribute to society, earn its trust, and become a sustainable and superior company.

About Isuzu Motors India Pvt. Ltd.

Isuzu Motors Limited, Headquartered in Tokyo, Japan is a global manufacturer of light, medium and heavy commercial vehicles, utility vehicles and diesel engines. With operations in 25 countries, selling in more than 100 countries worldwide, the company is a leader in pick-ups and utility vehicles in many markets. The company manufactures and sells over 6 lakh units annually, across the world.

Isuzu Motors India Private Limited (IMI), a subsidiary of Isuzu Motors Limited, Japan, was established in August 2012. Headquartered in Chennai, the company sells the popular ISUZU D-MAX V-Cross – India’s First Adventure Utility Vehicle and the ISUZU mu-X, premium 7-seater SUV in the personal vehicle segment and variants of ISUZU D-MAX pick-ups for the commercial segment. ISUZU vehicles are known for their reliability and performance around the world. Renowned the world-over, ISUZU vehicles are gaining huge significance in the Indian market as well, thanks to the ‘value proposition’ it offers the customers.

Isuzu Motors India manufactures these products at its new manufacturing plant in Sri City, spread over an area of 107 acres in the state of Andhra Pradesh. The company began its manufacturing operations in April 2016, with strong focus on quality and commitment to Indian market. Isuzu Motors India began its vehicle production with high levels of localisation at Start of Production (SoP) and aims to increase it in future.