- Priced at Rs. 46,750/- (ex-showroom New Delhi)
- Also unveils new campaign celebrating association with upcoming movie ‘Mirzya’
Mahindra Two Wheelers Ltd. (MTWL), a part of the USD 17.8 billion Mahindra Group, today unveiled their new campaign celebrating the special edition Mahindra Mirzya motorcycle which plays a vital role in Rakeysh Omprakash Mehra’s upcoming movie, ‘Mirzya’. The Mahindra Mirzya Special Edition will be available at an exciting price of Rs. 46,750/-
The TVC starring debutant movie stars, Harshvardhan Kapoor and Saiyami Kher, and directed by Rakeysh Omprakash Mehra showcases the sheer delight and joy that the actors take in riding the new Mahindra motorcycle across the beautiful landscape of Rajasthan. This highly enjoyable TVC uses the film’s popular and soulful music which is composed by Shankar-Ehsaan-Loy.
Mirzya is an eternal love story, based on a popular Punjabi folk story which resonates even today in contemporary Rajasthan. The TVC will be visible and amplified across all mediums, including television, print and digital.
The special edition Mahindra Centuro Mirzya is powered by Mahindra’s indigenously developed, intelligent MCI-5 (Micro Chip ignited 5 curve) engine that adapts to varied terrain and gives unmatched pick up and mileage. Its stylish alloy wheels, Flip Key, LED Tail Lamps and distinctive body graphics makes it stand apart.
Naveen Malhotra, Sr. General Manager – Sales, Marketing and Product Planning Mahindra Two Wheelers said, “The campaign reflects the confidence and pride that comes with owning the Mahindra Mirzya. The Mahindra Mirzya is stylish and delivers smooth on-road performance irrespective of the terrain. The TVC showcases the pride of the movie stars, as they have enjoyed the same privilege in the movie, which so far has been the exclusive prerogative of our customers. The Mahindra Mirzya is an ideal companion for the modern day Mirzya who is strong, confident and free-spirited.”
Campaign Link: – https://www.youtube.com/watch?v=IzStjBGydcM&feature=youtu.be
- Name of the creative agency: FCB Interface
- Name of the creative director: FCB Interface
- Production House: Cinestaan Film Company and ROMP Pictures
Director: Rakeysh Omprakash Mehra