- 1st Mahindra Great Escape of Season 7, held under Mahindra Adventure umbrella brand
- Promotes off-roading culture and demonstrates the tough and rugged DNA of Mahindra vehicles
- Great Escape participants who opted for the competitive Off-Roading Trophy competed for the ‘Mahindra Off-Roading Trophy 2018’- finals to be held in January 2018 at the Mahindra Adventure Off-Road Training Academy, Igatpuri.
July 11, 2017, Lonavala: The 139th edition of the Mahindra Great Escape – one of India’s most popular off-roading adventures, concluded successfully in Lonavala today, with more than 100 4WD vehicles from the Mahindra stable maneuvering the challenging route. This Great Escape saw participation from Mahindra customers from Lonavala, Mumbai, Pune and neighboring areas.
Wrapped in a blanket of green with gurgling streams and rolling hills, Lonavala offered a picturesque setting for a day of fun-filled off-roading. Located close to both Mumbai and Pune, Lonavala gave auto enthusiasts the perfect opportunity to enjoy the monsoon and tackle the challenging route. The rally was flagged off from 19 Degree North at Lonavala and presented an opportunity to explore the area’s scenic terrain. The event saw participation from the entire gamut of Mahindra vehicles including the Bolero, Scorpio, Legend and the extreme off-roader – the Mahindra Thar CRDe 4×4 – each representing the company’s tough and rugged DNA. These iconic Mahindra SUVs negotiated the arduous and slushy terrain of Lonavala and discovered what it’s like to be in the lap of nature. The drive received an overwhelming response from off-roading enthusiasts, leaving everyone asking for more.
This year, the competitors got a chance to demonstrate their off-road driving skills through different stages of obstacles. They had to tackle four obstacles which included off-roading over rock boulders and maneuvering their way out of slush pits.
Ladies Class- Vani Parmar
Stock Class- Krishna Bhobe
Modified Class- Daulat Choudhary
The winners from Lonavala Great Escape, will join winners from the other upcoming Great Escapes like Ahmedabad, Goa, Sakleshpur, Dehradun, Wayanad, Chandigarh, Bhopal and Shillong to compete against each other for the trophy at the finals.
About Mahindra Adventure
A unique concept to showcase the tough and rugged DNA of Mahindra vehicles, Mahindra Adventure functions as an umbrella brand with a series of self-drive overland adventure expeditions organized under its banner.
Mahindra Adventure was launched as an independent entity for all adventurous activities, in 2011, headed by Bijoy Kumar Y, Chief of Adventure Initiatives. He is a motoring enthusiast and the erstwhile editor of a popular motoring magazine.
The Mahindra Adventure calendar comprises a series of experiential marketing events throughout the year such as the popular off-roading event, the Great Escape, several Challenges (sporting events in keeping with the company’s promise of providing adrenaline pumping challenges), Multi-Day Special Escapes, such as the Monastery Escape (14 days), Royal Escape (6 days), the Authentic Bhutan ( 8 days), Himalayan Spiti Escape (7 days), Authentic Myanmar Thailand (12 days) & Authentic North East Escape (Meghalaya, Assam & Arunachal Pradesh- 10 days).
The Mahindra Group is a USD 19 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, components, commercial vehicles, consulting services, energy, industrial equipment, logistics, real estate, steel, aerospace, defence and two wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries.