Hero MotoCorp Ltd. (HMCL), the world’s largest two-wheeler manufacturer, won the best two-wheeler pavilion award at the CNB Auto Expo Awards, at the ongoing Auto Expo – The Delhi Motor Show 2016. This is the second consecutive time that HMCL has received this award.
The overarching theme of HMCL’s display at the 2016 Auto Expo is ‘Greenovation’, reiterating HMCL’s commitment to develop innovative technologies for a sustainable tomorrow.
The highlight of the Hero Greenovation pavilion is the massive ‘Green Wall’ consisting of over 8000 live plants. The Green Wall is a replica of the wall at HMCL’s Garden Factory (Manufacturing Plant) in Neemrana, Rajasthan, which generates oxygen equivalent to the daily requirement of 3700 people.
Nurturing a culture of innovation in the country, the pavilion features an installation, called the ‘Kinetic Wall – Engineering Art’. The installation is developed by a group of young IIT Roorkee. The unique engineering art is formed by several Karizma motorcycle pistons.
Making brand customers, fans the real ‘Hero’, HMCL pavilion displays their interesting thoughts, selfies, and pictures on a large installation. Formed in the shape of a heart, the multiple screens of the ‘Digital Heart’ are refreshed continuously to show the latest content through-out the day.
In addition, the Hero pavilion provides numerous engagement opportunities for the visitors, making the time spent at the Hero stall a memorable experience for them. There are stunt zones, wheelie machines, RFID integrations, Instagram anti-gravity booth and 360 degree immersive video experiences at the stall. HMCL unveiled an exciting new range of products and concepts at the Auto Expo – The Motor Show 2016. The company showcased the new Splendor iSmart 110, the Xtreme 200 S, the XF3R and the Duet E – developed for customers across the world.
