New Efficient Grip SUV tire promises a quieter, more comfortable drive with wet performance
Buriram, Thailand, 31 July 2017 – Goodyear today launched its latest tire in the luxury SUV highway segment, the EfficientGrip Performance SUV, in a regional event held in Buriram, Thailand. Designed with consumer-driven needs at the heart of its tire innovations, the EfficientGrip Performance SUV delivers a quieter driving experience with maximized comfort and exceptional wet braking performance.
The SUV segment is clearly a growth market, expected to increase with a compound annual growth rate of 26% from 2012 to 2017 in Asia Pacific. To meet the growing demand, Goodyear has introduced the EfficientGrip Performance SUV tires as part of its commitment to continued innovation and development of high performance tires.
The EfficientGrip Performance SUV is packed with advanced technology, including Goodyear’s QuietTred Technology.Its innovative noise dampening tread design has an increased number of pitches and optimized sequence, coupled with closed shoulder grooves design to deliver optimal quiet performance. The tires are also equipped with FlexContact Technology, designed with a shock absorbing cushion layer compound with optimized formulation that promises a more comfortable drive. These technologies are paired with new innovative polymers tread compound for increased grip in wet road conditions, ensuring superior wet performance in the region’s unpredictable weather.
“Goodyear is always at the forefront of innovation, dedicated to offering superior tires developed with our consumers’ needs at the core. We understand that today’s urban luxury SUV drivers are looking for a comfortable, quiet escape from the hustle and bustle of everyday life, and the EfficientGrip Performance SUV is our answer to that. With the advanced QuietTred and FlexContact Technology, together with exceptional wet braking performance, we are confident that the EfficientGrip Performance SUV will provide consumers with an invigorating drive through every day’s journeys,” said Chris Delaney, President, Goodyear APAC.
QuietTred Technology Minimizes Noise with Dampening Tread Design
With Goodyear’s QuietTred Technology, the EfficientGrip Performance SUV comes with advanced noise dampening tread design for superior quiet performance. The increased number of pitches with optimized distribution, coupled with closed grooves and shoulder design, lowers noise generation, providing a quieter ride. In addition, the improved footprint shape and pressure distribution results in less vibrations and regular wear throughout the tire’s lifetime, enhancing longevity.
FlexContact Technology Pushes the Boundaries for Maximized Comfort
The EfficientGrip Performance SUV is designed with FlexContact Technology with improved material and construction for greater comfort and a smoother drive. The tire comes with a shock absorbing cushion layer compound with optimized formulation, as well as increased insulation of the tire structure. It is also equipped with an innovative hexagonal bead shape to enhance rim contact. Altogether, these features reduce tire vibrations, resulting in a comfortable drive.
Superior Wet Performance with Cutting Edge Technology from Europe
Fitted with new innovative polymers from Germany within the high-performance cap compound, the EfficientGrip Performance SUV has optimized microstructures for increased grip in wet road conditions. It also has wider and reinforced shoulder blocks with wider centerline sipes that offers increased contact area during braking, providing shorter braking distances thus making it safer.
Goodyear is one of the world’s largest tyre companies. It employs about 66,000 people and manufactures its products in 48 facilities in 21 countries around the world. Its two Innovation Centers in Akron, Ohio and Colmar-Berg, Luxembourg strive to develop state-of-the-art products and services that set the technology and performance standard for the industry.
About Goodyear India
Goodyear’s presence in India is 95 years old, with two plants, one each in Ballabgarh and Aurangabad. In the passenger car segment, Goodyear India supplies tyres to many of the leading Original Equipment Manufacturers. Goodyear India has also been a pioneer in introducing tubeless radial tyres in this segment. In the farm segment, in India, Goodyear tyres are supplied to all the major tractor companies.