From Spectator to Striker: Chevrolet Invites Football Fans to Become ‘Pros’ for a Day at 2017 Chevrolet Fan Cup

  • Chevrolet will bring 64 passionate fans to England to compete in a tournament on Manchester United’s Old Trafford  — the historic pitch graced by players and legends
  • The Chevrolet Fan Cup puts fans in the boots of Manchester United players, becoming “professional” footballers for a day, from game-day preparation to the matches

Chevrolet today announced that it will make fans “professional” footballers for a day through the 2017 Chevrolet Fan Cup, a global competition where winners will play at Manchester United’s Old Trafford Stadium, the “Theatre of Dreams.”

The 2017 Chevrolet Fan Cup will bring together 64 passionate fans for a first-of-its-kind tournament at Old Trafford. The exclusive experience will put fans in the boots of Manchester United players, including game-day preparations and the matches.

“We have the unique ability to enable fans to make the most of life’s possibilities through football,” said Tim Mahoney, chief marketing officer, Global Chevrolet.  “Around the world, in communities and on the pitch, we connect fans to the people, places and experiences that matter most to them. The Chevrolet Fan Cup is a perfect example of how we are enabling fans make their dreams come true in the form of the ultimate global fan competition at Manchester United’s Theatre of Dreams.”

Over the next 2 months, Chevrolet will seek out fans around the world to become one of the lucky 64 who will travel to Manchester in May for the 2017 Chevrolet Fan Cup. We are asking participants to show their passion for Manchester United/Football via the Chevrolet India website or the Facebook page. To participate, individuals must send a video or a photo. Contest will take place from 19 Dec 2016 to 28 Feb 2017. Five lucky winners will be selected by a Chevrolet panel.

Football transcends geographic, cultural and language barriers and with the Chevrolet Fan Cup, we aim to give Indian fans the experience of a lifetime by giving them an opportunity to be at the center of  action at Old Trafford stadium in United Kingdom. Last year, we had taken a fan from Hyderabad to play at an exclusive Chevrolet Fan Cup football tournament and a chance to be coached by Manchester United Legends. We are excited to turn dreams of more fans to realities, this year.” said Jack Uppal, Vice President, Marketing & Customer Experience, Chevrolet India.

Chevrolet is dedicated to growing the Chevrolet brand in India and our focus on football will continue to help us achieve this goal”, he further added.

While in Manchester, the winners will attend Manchester United’s English Premier League match against Crystal Palace, meet team legends and be trained at the club’s famed soccer school. The highlight of their experience will be the professional match-day experience, including dressing in the players’ locker room and walking through the home club’s tunnel before competing against each other in a tournament on the Old Trafford pitch.

“Walking onto the pitch at Old Trafford is something most fans have dreamt of at some point in their lives but only a small number actually get to experience it,” Richard Arnold, Manchester United Group Managing Director said. “The Chevrolet Fan Cup can make this dream a reality. It is a unique opportunity to connect to the club, giving our supporters the chance to tread on the same ground where some of the game’s best have played, in a stadium that has been the setting for some of football’s most memorable moments.“

Chevrolet stands with the fans of Manchester United and global football, connecting with them and sharing their passion for the game. To see how Chevrolet is uniting fans, visit www.ChevroletFC.com, or subscribe to www.youtube.com/user/ChevroletFC.