ExxonMobil launches flagship product Mobil 1 5W-30 for the Indian retail segment

Exxon Mobil 1 Newer Vehicle Formula 5W-30 PEP

  • Latest entrant in Mobil’s range of motor oils provides proven wear protection to keep engines running like new

ExxonMobil Lubricants Pvt Ltd, a wholly-owned affiliate of ExxonMobil Corporation, has announced the introduction of Mobil 1 5W-30 newer vehicle formula advanced full synthetic engine oil in the Indian retail market.

The advanced full synthetic engine oil is designed to keep vehicle engines running like new by providing exceptional wear protection, cleaning power and overall performance. Mobil 1 5W-30 also meets or exceeds the requirements of the industry’s toughest standards and outperforms Mobil’s own conventional oils.

Mobil 1 5W-30’s advanced full synthetic formula helps prevent deposits and sludge build-up to enable long engine life. Whatever the user’s driving style, the oil provides excellent overall lubrication and wear protection performance. A remarkable attestation to this claim came Mobil’s way when Mobil 1 engineers (at ExxonMobil Research and Engineering) ran a 2007 Mercedes E350 car for 200,000 kilometres with Mobil 1 under the vehicle’s hood. The engine was dismantled and the components measured. The proven protection of Mobil 1 was evident – the vehicle’s components demonstrated virtually no wear, highlighting Mobil 1’s ability to keep engines performing like new.

Another product USP is Mobil 1 5W-30’s outstanding thermal and oxidation stability – ensuring unmatched performance within the maximum oil change interval recommended in a vehicle’s owner’s manual. Other product features include enhanced frictional properties that aid fuel economy; and excellent low temperature capabilities that enable quick cold weather starts.
Mobil 1 5W-30 meets the requirements of ACEA A1/B1; API SN/SM; ILSAC GF-5; Ford WSS-M2C929A / 946A. It also has the GM – dexos1™ (license number GB1A0915015) builder approval.

Commenting on the product’s introduction to the Indian market, Mr Anirvan Roy, Marketing Manager, South Asia Pacific, ExxonMobil Lubricants Private Limited said, “Whether on the race track or your daily commute to work, you can trust our engine oils to deliver – exceptionally and efficiently. Every engine oil we manufacture is backed up by a long tradition of technological superiority, thus protecting your car against wear, under any driving condition.

“There is only one Mobil. For world-class technology and protection of vehicles, Mobil synthetic lubricants offer the right solution,” he added.

Mobil 1 technology comes as standard equipment in many different vehicles, including select high-performance vehicles. Product formulations are based on proven technologies used in other Mobil automotive products; yet optimised for the unique requirements of various driving styles. Led by Mobil 1 0W-40 with Proprietary Multi-Layer Anti-Wear Technology, Mobil offers a range of motor oils in India, specifically engineered for ultimate protection to engines in every driving condition. After Mobil 1 0W-40, Mobil 1 5W-50 and Mobil 1 ESP Formula 5W-30, Mobil 1 5W-30 is a fully synthetic flagship product differentiated for and targeting the retail segment.

To mark the launch, ExxonMobil will be running exciting contests for mechanics as well as traders.

With the purchase of every pack of Mobil 1 5W-30, mechanics will receive cashback on the exchange of caps while traders will win guaranteed mega prizes like LED TVs, Royal Enfield motorbikes, and Maruti Suzuki cars. On clocking sales of specified volumes of the product, traders stand to win Harley Davidsons too!

From the Wright brothers’ first flight to the launch of the first space station; from the first automobiles to the latest Grand Prix cars, ExxonMobil’s motor oils have been continuously keeping millions of vehicles performing at their very best. For ExxonMobil, innovation, technological leadership and application expertise lie at the core of the company’s product portfolios of advanced lubricant solutions. Mobil 1 5W-30, designed for the world’s fastest growing passenger vehicles’ market, extends to every customer this commitment to innovation.