GirnarSoft bags two of the top three awards at a mega event organised by BW Businessworld Group in association with Neilsen
Jaipur, September 05, 2016: CarDekho.com, India’s leading auto portal, has won the Gold, while sister concern Gaadi.com walked away with the Bronze at the first ever Golden Cart Awards held here recently. The GirnarSoft portals won the laurels in the Automobile category.
Conducted by the BW Businessworld Group in association with global research major Nielsen, the Golden Cart Awards aims to identify and recognise ecommerce brands most preferred by Indian consumers. Factors such as traffic data from secondary sources, Nielsen’s syndicated studies and recommendations from key leaders, were taken into account to study over 85 brands across 14 core ecommerce categories. The final results were based on 2,500 surveys conducted across 16 cities; the winners were selected on the basis of Most Preferred Brand (MPB) scores. MPB is a key parameter in the purchase journey of an online shopper.
On the latest recognitions, Amit Jain, co-founder and CEO, GirnarSoft, said, “We are trying to create a comprehensive online ecosystem that makes discovery, research and information gathering for automobiles and automobile-related services convenient, swift and seamless for the end-user. At the same time, we are focussed on becoming a preferred platform for dealers and auto service providers to fulfil their needs of greater visibility and business optimisation. The Golden Cart Awards is an acknowledgement of our concerted efforts in the Indian automobile sector.”
CarDekho.com’s cutting-edge technology, consumer-centric offerings and value-adds serve as differentiators for the portal. It lets users search cars, compare them, read reviews, check out the specs and features, connect with auto dealers and even sell the car. It has launched many innovative tools, such as ‘Feel the Car’, to bring alive the test-driving experience virtually. Some of the specialised services that it provides post purchase of a car include tyre and battery search platforms like TyreDekho and BatteryDekho, roadside assistance, auto loans, used car warranty and used car price index. The company is committed to build a comprehensive digital automobile support and discovery ecosystem in India.
About Girnar Software
Girnar Software is one of India’s leading consumer internet companies. The group runs India’s top auto portals – CarDekho.com, Gaadi.com and Zigwheels.com, and other successful digital properties such as BikeDekho.com and PriceDekho.com. The company is also a pioneer in introducing specialised portals, TyreDekho.com and TrucksDekho.com. Girnar Software went international in 2015 with auto portal CarBay.com across severa countries in Asia and the Middle East. Its shareholders include Google Capital, Sequoia Capital, Hillhouse Capital, Tybourne, HDFC Bank, Times Internet and Mr Ratan Tata. The Girnar Software vision is to be a multi-billion-dollar Company by 2020 with global footprints by creating innovative products and services.