Pune(16thJanuary 2017):Bridgestone India Pvt. Ltd., subsidiary of the world’s largest tyre and rubber company, Bridgestone Corporation, today has launched a nation-wide ‘Tyre Safety Check-up Camp’with Tata Consultancy Services (TCS) to promote safe driving. Celebrating the ‘Road Safety Week 2017’, the camp will be organized between January 17th–27th 2017 at 58 TCS facilities in 14 cities across India to educate citizens on the importance of tyre maintenance and road safety.
The ‘Road Accidents in India 2015’ report issued by the Indian Ministry of Road Transport & Highways,stated that almost 5 lakh accidents have occurred in 2015 killing 1,46,000 citizens with thrice the number injured,representing an increase of 4.6% on total number of people killed compared to the previous year. 13 states including Tamil Nadu, Maharashtra, Madhya Pradesh, Karnataka, Kerala and Uttar Pradesh, accounted for more than 80% of all road accidents and fatalities. India has the highest motorization growth rate in the world which has made it imperative to create awareness about safe driving to prevent and control road accidents.
Bridgestone India’s ‘Tyre Safety Check-up Camp’hopes to draw attention to this serious issue of tyre maintenance which is often unheeded to owing to the lack of effective awareness amongst citizens of India. Poor condition of tyres adversely affects the overall performance of the vehicle including braking distance, handling, safety and fuel consumption. Regular check-ups of correct air pressure, tread depth, tread wear, wheel balancing and alignment by a reputed dealer will helps to reduce road accidents and ensure safe driving.
Speaking on the occasion Mr. Ajay Sevekari, Director, Bridgestone India Pvt. Ltd., said, “Bridgestone India has launched this initiative to create awareness about tyre safety and educate consumers on regular tyre maintenance. Road safety is of paramount importance and as a tyremanufacturer; we take adequate measures to promote safe driving in our country. We have plans to take this campaign to other cities in India and raise awareness on tyreand road safety among large segment of consumers.”
The camp will be held at TCS campuses across Pune, Bangalore, Bhubaneswar, Chennai, Mumbai, NaviMumbai, Hyderabad, Kolkata, Guwahati, Kochi, Lucknow, Faridabad, Ghaziabad and Trivandrum. At the camp, Bridgestone’s technical team will conduct free tyre check-ups and create awareness on appropriate tyre maintenance to all the participants. To promote tyre safety amongst all the participants, Bridgestone India will also provide 3 free tyre check-up coupons, which they can use at any Bridgestone Select Stores across India during their journey
Bridgestone India Pvt. Ltd. has been continuously extending its support to promote Road and Tyresafety awarenessthrough various CSR activities to help in reducing road accidents in the country.
About Bridgestone India:
Bridgestone India Pvt. Ltd started its operations in 1996. In March 1998 with the setup of its manufacturing facility in Kheda, Madhya Pradesh, Bridgestone achieved its objective of running Indian manufactured Bridgestone tyres on Indian Roads. It expanded its facilities by setting up one more facility in Chakan, Pune in 2013. In a short stint of more than 20 years, Bridgestone India Pvt. Ltd has become one of the leading tyre companies in both the OEM & Replacement market.
About Bridgestone Corporation:
Bridgestone Corporation, headquartered in Tokyo, is the world’s largest tire and rubber company. In addition to tires for use in a wide variety of applications, it also manufactures a broad range of diversified products, which include industrial rubber and chemical products and sporting goods. Its products are sold in over 150 nations and territories around the world