The German based infotainment giant partners with the youth icon to be their Brand Ambassador
Mumbai, 23rd September, 2013: Blaupunkt India, the Germany based leading car infotainment brand today announced the appointment of multi-faceted actor, singer, composer – Ayushmann Khurrana as their Brand Ambassador.
The brand that epitomises quality, contemporary style, innovation and superior sound, was looking for a face in India that would personify these core values.
Taking this association a step further, Blaupunkt is the official sound partner of Ayushmann’s new soft rock love ballad single “O Heeriye!’ in which he is seen usingBlaupunkt’s recently launched premium headphones – Style.
Commenting on the same, Preeti Bakshi, Marketing Head for Blaupunkt India said, ‘AYK and Blaupunkt are both recognized for great music, innovation, and cool style. We are very excited to partner with Ayushmann and together we will further accelerate the connect of Blaupunkt products with Indian youth and young at heart.”
“My association with Blaupunkt goes back a long way, my first music system was a Blaupunkt and to now partner with the brand, is an honour. Music is an integral part of my life and Blaupunkt’s premium sound takes the music experience to a very different level – be it in the car or at home. For me, quality and innovation play an equally important role, which is reflected in every product of the Blaupunkt range,” said Ayushmann Khurrana.