- More focus to live up to the youth of India, showcases its DNA of sports, style and technological prowess
The 13th edition of the signature event of the Indian Auto industry- Auto Expo 2016, got off to a great start for India Yamaha Motor Pvt. Ltd., as it unveiled an all new scooter “Cygnus Ray-ZR” for the Indian market and put on display one of the most exciting and innovative collection of products at the Yamaha pavilion. The theme of the Yamaha pavilion this year focuses on connecting with the youth to bring out the essence of the brand – “WE ARE YOUNG”.
The Cygnus Ray-ZR, is the latest addition to Yamaha’s line of two-wheeler products. Developed around the concept of a ‘Next-Generation Real Man’s Scooter’, the Cygnus Ray-ZR is high on style and bravura. This product includes a design with a fresh look and characterized by the sense of dynamism. The major attraction of the day is the unveiling of the front disk brake variant.
The new “Cygnus Ray-ZR” scooter is powered by an air-cooled 4-stroke, SOHC, 2-valve 113cc “BLUE CORE” engine with a continuously variable transmission (CVT) unit. It features a lightweight body (103 kg) with glamorous design and offers user-friendliness. The main features also include 1) an engine with high combustion efficiency to offer among the best fuel efficiency in its class 2) The disk brake version features cast aluminum wheels 3) Plenty of storage space (21-litre capacity under seat storage) 4) Newly designed instrument cluster with excellent readability, even at night. The Cygnus Ray-ZR will also have another variant with drum brakes. Both the variants will come in 2 eye-catching colors each to satisfy the needs of trend-conscious young riders.
Commenting on the occasion, Mr. Masaki Asano, Managing Director, Yamaha Motor India Sales Pvt. Ltd. said, “As an exclusive and trusted brand, we are excited to showcase Yamaha’s innovation in technology and style. As we unveil our Next Generation scooter the Cygnus Ray-ZR, we want people to notice our new unique styling especially designed for young Indian men. The Indian scooter market is going through a great phase constituting almost 30% of the two-wheeler market and we at Yamaha are committed towards offering our customers a perfect mix of style and technology. India is a very important market for Yamaha and we will continue to invest in innovation and expansion.”
Mr. Roy Kurian, VP-Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. added, “India is one of the world’s largest two wheeler markets and the scooter segment has managed to contribute strongly over the last few years. The unveiling of the new Cygnus Ray-ZR is a very significant step in our efforts to consolidate our position in the fast growing Indian scooter market. Our customers received the existing Ray Z with tremendous excitement and I am confident that our latest offering will generate similar response. The unveiling of the new Cygnus Ray-ZR specifically targeting male users gives Yamaha a stronger scooter lineup to expand and increase in sales.”
This Auto Expo will be closely followed by the introduction of Yamaha’s next exciting product line of new color variants for YZF-R15 version 2.0 and Yamaha SZ-RR as a part of the brand’s continuous product innovation. The YZF-R15 version 2.0 is priced at INR 1,18,373/- (Ex showroom in Delhi) and is available in Revving Blue, Adrenaline Red and Sparky Green colors. Yamaha SZ-RR is priced at INR 67,664/- (Ex showroom in Delhi) and is available in Matt Green color.
The year 2015 was a highly successful year for Yamaha as it witnessed a 5% growth rate despite a sluggish market. This can be attributed to the company’s innovative ongoing customer-centric activities and exciting product lineup including the Yamaha Saluto, Fascino and YZF-R3 which continue to strengthen their position with great sales numbers across the country. In the domestic market, the company sold 5.94 lakh units of two wheelers in 2015 and aims to sell 8 lakh units in 2016.
Yamaha Pavilion Details
The theme of the Yamaha pavilion for the 13th Auto Expo is “WE ARE YOUNG”, offering a chance for visitors to experience products that will indeed Rev their hearts.
The pavilion displays multiple models that seek to win new customers in the motorcycle and scooter market and introduce some of the initiatives in progress. The pavilion is divided into various zones. These zones are – Racing Zone, CBU Zone, Matt Green Zone, Z Zone, Lifestyle and Fashion Zone and Family Zone.
The displayed models include the Yamaha YZR-M1 MotoGP model, YZF-R1M, VMAX, Fascino (including special color variant for Auto Expo), Cygnus Ray Z, Cygnus Ray-ZR (unveil), Cygnus Alpha, Saluto, SZ-RR version 2.0, YZF-R3, YZF-R15 version 2.0, YZF-R15S, FZ-FI, FZS-FI, Fazer-FI. The NMAX scooter is also on display at the pavilion.
The models on display and the technology they employ is an embodiment of Yamaha’s “Refined Dynamism” design philosophy that seeks to stimulate the emotions with genuine and innovative expressions of beauty and vitality.