Volkswagen Ameo awarded Gold by International Advertising Association(IAA) for creative excellence in Auto four-wheelers category
Mumbai: Volkswagen, Europe’s leading car manufacturer was awarded Gold for creative excellence at the INDIAA awards in the four-wheelers category by the International Advertising Association (IAA) for Made-in-India and Made-for-India carline, Volkswagen Ameo campaign ‘Think pride. Think New’. The award was moderated by a CEO jury comprising distinguished individuals at the event that was organized by IAA.
Speaking on the occasion, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. said, “We are truly honored to be recognized by the IAA and this gives us the confidence that we are delivering the right message to our customers. While it has been our continuous endeavor to deliver the right communication and thereby stay relevant in the market, this recognition from IAA stands testament to our efforts further reinstating success story of Volkswagen Ameo in India.”
The IAA provides a platform to address industry issues and promotes the critical role and benefits of advertising as a vital force behind all healthy economies. It also provides forums to debate on emerging marketing communication trends and their consequences in the fast changing world environment.