Under Volksfest 2020, Volkswagen India announces its special initiative for the festive season; introduces Red & White special edition on the Polo & Vento

–     Special Edition: The well-styled Red & White special edition is now available on the Polo Highline Plus AT and Vento Highline AT for the upcoming festive season

–     #FunMeetsClass: The Red & White special edition represents duality of fun and class; Red represents it’s fun-to-drive and sporty characteristics, while White is associated with sophistication

–     Volkswagen’s TSI technology mated to the automatic transmission: The special edition is powered by Volkswagen’s pioneering and award winning Turbocharged Stratified Injection (TSI) technology. The 1.0l TSI engine with the 6-speed automatic transmission offers a smooth and convenient drive experience 

–     Special offer price: The introductory price of the Polo Highline Plus AT is INR 9.19 lakh and Vento Highline AT is INR 11.49 lakh, which includes the special Red & White edition

–     Online bookings: Customers can now book the Red & White variants of Polo and Vento through Volkswagen’s online retail platform or by visiting their nearest Volkswagen dealerships

Mumbai – Volkswagen Passenger Cars India commences its annual festive campaign ‘Volksfest 2020’ with the introduction of the Red & White special edition on the Polo and Vento. In line with the strategy to provide a unique and differentiated offering to customers this festive season, the sporty, stylish and premium looking Red & White special edition on the Polo Highline Plus AT and Vento Highline AT will be available to customers at an offer price of INR 9.19 lakh and INR 11.49 lakh respectively. Features of the Red & White special edition will be available without any additional cost to the customers. 

With striking features, stylish body side stripes, glossy black or white roof foil – color coordinated with ORVM caps, the special edition carlines have been enhanced to introduce this unique combination where #FunMeetsClass and appeals to the compatible customers. Equipped with the powerful and efficient 1.0l TSI engine mated to 6-speed automatic transmission, the two carlines offer smooth gear shifts and a comfortable fun-to-drive experience as it offers a power output of 110PS and 175Nm of torque. The BS6 AT variants of the Polo offer a fuel economy of 16.47 kmpl whereas for the Vento it would be 16.35 kmpl (ARAI) certified.

Speaking on the occasion Mr. Steffen Knapp, Director, Volkswagen Passenger Cars India said, “We are delighted to introduce our special Red & White edition on the Polo and Vento under our annual festive campaign ‘Volksfest 2020’. The initiative is in line with our commitment to continuously engage with the customers through our unique and enhanced feature offerings. The Polo and Vento continue to be strong contenders within their segments, the added dash of style will make an attractive value proposition for our customers.”

Along with the introduction of Red & White special edition, the Volksfest campaign will comprise a slew of offers for existing and potential customers viz., exchange & loyalty benefits, attractive offers on service products, finance options and assured gifts on every test drive and new purchases. Like its name, the special Red & White edition is available in Flash Red, Sunset Red and Candy White depending on the model. Customers will be able to avail the offers & make bookings across all our sales touchpoints during this festive season.