Continuing its strong connect with sports, TVS TYRES, one of the largest manufacturers and exporters of Two & Three wheeler tyres and Off-Highway Tyres in India, associates with Asian Champions Trophy 2016 by becoming the Co-Presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This association adds on to the brand’s prestigious list of previous associations with other sporting events like; Indian Premier League, Indian Super League, Pro Kabaddi League, Hockey India League & Cricket All Star Series among others.
Commenting on the association, Mr. P. Vijayaraghavan, Director, TVS Srichakra Ltd. said, “We feel proud and happy to be the co-presenters for the Asian Champions Trophy this year. Through this partnership, we aim to elevate our brand recall to a much larger audience and feel that it will add value to both our brand as well as business. The association with Asian Champions Trophy aligns the brand with a premier sporting event and a dedicated fan base. Sporting platforms like these augment our strategy to reach out to our customers.”
Top six Asian teams will be participating in this tournament and it will be a great season of hockey across the continent. Post the launch of new identity, TVS TYRES has associated with many such sporting events and this latest association with Asian Champions Trophy is in line with the brand’s strategy and ongoing engagement with sporting events to enhance brand visibility.
About TVS Srichakra: TVS Srichakra Ltd, is the leading manufacturer of Two & Three Wheeler tyres and Off-Road tyres and is part of the TVS Group, which is the largest Auto Ancillary Group in India, with a turnover of over USD 8 Billion. Incorporated in 1982 the company manufactures and markets its products under the ‘TVS TYRES’ and ‘EUROGRIP’ brands. The company rolls out around 2.3 million tyres every month out of its two units located in Madurai (Tamil Nadu) and Pantnagar (Uttarakhand). The company enjoys the highest market share amongst Two Wheeler manufacturers in India and has a vast nationwide distribution and dealership network to cater to the After Market demand. Apart from two wheeler and three wheeler tyres, the company also produces a wide range of Off-Highway tyres like Industrial Pneumatic tyres, Skid Steer & Multi Purpose tyres, Farm & Implement tyres, Motorgrader & Agricultural tyres. TVS Srichakra Limited exports to more than 70 countries across the world.