Since its launch in 2014, TVS StaR City+ has established itself as one of the most stylish motorcycles in the 110cc segment. What’s more, it’s been conferred upon the prestigious Bike of the Year award this year, making it the No.1 110cc motorcycle in the country. TVS Motors, to celebrate this special occasion and to coincide with the festive season is launching a special edition bike, in gold. TVS StaR City+ Gold Edition, with its gold embossed 3D logo, gold accented decals and alloy wheels with a resplendent gold finish pushes the style envelope of the brand.
The objective of the advertising campaign for the launch of the Start City+ Gold Edition (created by McCann Bangalore) is to announce the launch of this aspirational bike, in a style and manner it deserves. Indians like to celebrate a special occasion by buying things made of gold. We showcased the bike as if it’s inspired by gold. The commercial is directed by Ashim Ahluwalia of Future East Films.
Client: TVS Motor Company – TVS StaR City+
Marketing: Arun Siddharth, Vikas Sikka, Udaibirsingh Dhillon, Garima Malik
Agency: McCann- Bangalore.
Creative: Ashwin Parthiban, Ketan Deshpande.
Business: Harish Krishnamurthy, Anand Ganesh, Ajay Lakkur, Jeflin Hashim.
Agency Producer: Gopinath R
Production House: Future East
Director: Ashim Ahluwalia