Trails of India crosses 1 lac active users; creating history in the motorcycling space


Still young, Trails of India is already creating history in the motorcycling space

Garnering over 1 lac active users from 300+ cities, the platform emerged victorious at the DMAi Echo and IDMA Awards, 2016

Trails of India has been successfully crossing milestones on its ride to building a stronger lifestyle and social community for passionate motorcyclists. Trails of India is bringing together bikers from across the country, to share fascinating biking adventures, also sharing the information on the go, connecting with fellow bikers, planning trips, creating trails and getting the best motorcycling gear, aftermarket parts and accessories from the best brands in the world. As an exclusive social and lifestyle platform for the biking community, the platform currently has an envious community of over 1 lac active users, hailing from over 300 cities across the country.

With more than 100000 bikers on the community, Trails of India is on the road to becoming the ideal destination for sharing and growing one’s interest in everything motorcycling. Along with the web version, Trails of India also introduced its app for the Android and Apple iOS users, allowing users to chronicle their previous ride experiences or plan new trails, along with tracking live-trails via checkpoints and pit stops.

“We are elated with the response that Trails of India has garnered in such a short span. We continue to work towards adding features, content and technology which create value for our users and enable the motorcycling community across the country,” quoted Ms. Ambika Sharma, Founder of Pulp Strategy and Trails of India.

Trails of India recently also ventured into the retail segment, making world-class merchandise available within 7 days across India, successfully addressing the challenges of after-market inclusion in the industry. The merchandise section comprised safety gear, gadgets and the right tyres for superbike, bringing together inventory from world-renowned brands like Alpinestars, AGV, Scala, Diesel and Michelin.

Adding another feather in its cap, Trails of India yesterday triumphed with a metal at the 2016 DMA India CREATEFFECT ECHO® Awards. Earlier in the month Trails of India won metals at the IDMA (Indian Digital Media Awards).

On the awards Ambika added, “As a marketer we build communities for brands, Trails of India is the platform where the community is so strong that it is attracting the best motorcycling brands in the world. We have focused on a community by the Bikers for the bikers and carefully craft the content as well as the technology so it provides real value and high levels of engagement” The awards are an endorsement of the product platform and its effectiveness.

About Trails of India:

An exclusive platform for bikers to get to know all about the biking world and share their journeys and stories too, Trails of India is a collection of the most wonderful bike journeys, saved for posterity. Biking is a purposeful passion, which makes you creative and interesting as a person. Every journey that a biker goes out on, teaches him something that (s)he might want to share with fellow bikers. Trails of India is that platform, where bikers can connect with others in the brotherhood, share details of journeys, discuss interesting places found on the way, advise on precautions to take while traveling on a particular route and exchange notes on gadgets, gizmos and technology related to biking. Trails of India brings together riders from across the country and gives them the opportunity to share their biking experiences – pictures, videos, routes and biker stories; and even plan an event or a trip together.

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About Pulp Strategy:

Pulp Strategy is a multi-award-winning full service agency in the realm of Tech-enabled, digital and Interactive marketing with a comprehensive range of integrated solutions that combine brand strategy, creativity, consumer insight, design and technology, to deliver superior engagement and experience driven products.

Pulp Strategy has lent its creative expertise to leading and globally reputed brands like Nokia, Renault, Philips, Microsoft, Yahoo, Dabur among others. It has established its name as India’s Youngest and most awarded agency with 45 global and national recognitions.

This well recognized syndicate skilled in addressing specific brand marketing objectives through cutting edge solutions is headquartered in New Delhi and has branches across India in Bengaluru, Chennai, Kolkata, Hyderabad and Mumbai.  The company’s business network extends via international associate offices in Thailand, Singapore, Malaysia, Hong Kong, UAE, Uzbekistan, South Africa, Australia, Sri Lanka, Europe, USA, & China.

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