Toyota-Drive the Nation boosts the personal segment sales of Etios series, extends to second phase on high demand

Platinum Etios has received good response since launch registering a steady growth of 7%

Bangalore, January 25 th, 2016: After overwhelming response in the initial phase,Toyota Kirloskar Motor’s special initiative, “Drive the Nation” campaign extended to the second phase until March 2017, following encouraging responses and wide acceptance among India’s Central and State government employees.

“Drive the Nation” campaign was first introduced along with the launch of the new Platinum Etios last year exclusively directed towards India’s Central and State government employees (in-services and retired). It was applicable from September-December 2016 as a “one-stop-shop” of integrated offers to car buyers under the purview of the new initiative.Toyota recently launched the New Platinum Etios & Etios Liva with bold exterior styling, refreshed interiors, improved ride & comfort, improved performance and best in class safety features to give the most dependable sedan for Indian families. To boost the acceptance in personal segment Platinum Etios has been meticulously designed by Indian engineering team incorporating each and every customer feedback.

The new Platinum Etios, which was launched in September 2016, has received a good response contributing to the overall growth in sales (8%) in the last quarter for TKM. The positive contribution of Drive the Nation to the total personal segment sales of Etios series since the launch of the campaign is a testament to the fact that customers have appreciated the great value that the product offers. To cater to the growing demands of customer the offer has been further extended to serve the Government employees.

The campaign applicable on the Etios series, offers a gamut of benefits starting from affordable funding solutions focused on low customer acquisition cost, attractive offers on Toyota Protect Insurance and Toyota Genuine Accessories, maintenance package and unmatched extended warranty. Drive the Nation champions have been appointed in each of the sales outlet of TKM in order to give dedicated attention to all government employee enquiries.

In addition, the campaign offers a series of value added services under the name F.A.M.I.L.Y offer:

  • F –Finance – 100% On-Road Funding for 7 Yrs. with ZERO Down payment
  • A –Service Value Maintenance Pack – Save 25%* on Maintenance Cost.
  • M – Special 10% discount on Premium TGA Package.
  • I – Insurance – Attractive Insurance Benefits – Return to Invoice
  • L – Exchange/Loyalty – 10,000 Rs/- Loyalty Bonus or Attractive Exchange Benefits thru U-Trust Dealers.
  • Y – Extended Warranty – Avail up to 5 Years / 180,000 km*

Speaking on the initiative, N Raja, Director & Senior Vice President (Sales & Marketing), Toyota Kirloskar Motor Pvt. Ltd said, ” We are delighted to see the positive response to “Drive the Nation initiative” from Government employees.The success of the campaign proves that Platinum Etios has been able to cater to the evolving needs of Indian customers. Platinum Etios is a true reflection of Toyota’s safety, Etios is the first in the industry to have standardized dual airbags and Anti-Lock Braking System (ABS) with Electronic Brake-force Distribution (EBD) across all grades. With the launch, New ISOFIX child seat locks for all models and all grades has been added to ensure safety of children. The Etios series meets most of the needs of a typical family car. Specially designed for the discerning Indian customers, the car offers the highest safety standards, impressive fuel efficiency and spacious interiors ensuring great comfort and trusted dependability which are the most sought after features by a modern Indian family.”

The Etios Series, consisting of Etios, Liva and Cross, is strongly backed by Toyota’s Global Promise of Quality, Durability & Reliability. Launched in 2010, the Etios was produced to meet unique requirement of Indian customer of high cabin and luggage space, high fuel economy and lowest ownership cost. Toyota Kirloskar Motor known for its safety emphasis has constantly worked towards developing better technology to provide enhanced safety. Testament to its position as one of the segment leaders in terms of passenger safety, the Etios was presented with the coveted 4 Stars in Global NCAP Crash Test adult occupant safety for the year 2016.