Tata Motors attracts and engages India Inc. with Corporate Cricket Championship

Mumbai, January 24, 2016: Adding an element of excitement in the stressful corporate world, Tata Motors today announced the launch of its inaugural cricket Championship for corporate houses, ‘Tata Motors Corporate Cricket Championship,’ powered by the TIAGO. The tournament will commence on January 28, 2017 at the Air India Kalina Cricket Ground, where various corporate giants will come together for a fun- filled and engaging cricket matches.

Poised for greater visibility this unique initiative will enhance business relationship for Tata Motors with many corporate houses in offering special services for bulk purchases, leasing and individual purchases. This platform will provide an opportunity to attract corporate customers who aspires to own stylish cars. Tata Motors offers one stop solution for customers, including Corporate, PSUs, Government and self-employed professionals. Currently corporate sales contribute upto 25% to the overall Passenger Vehicle sales.

Speaking on this new initiative, Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, said, “Our idea behind conducting a cricket tournament for corporate houses was to bring them together through the medium of the country’s favorite sport. While we work tirelessly and strive every day to take our brands to the next level, we believe these engagements resonate very closely with our core philosophy of being a customer centric organization.”

The Tata Motors Corporate Cricket Championship, powered by Tiago, will see participation from thirty-two teams representing leading corporate houses. This includes IDFC Securities, JSW Steel, Sony Pictures, Mediacom, Aditya Birla Financial Service, Vodafone, KPMG, Tech Mahindra, Tata Chemical, Voltas, TAJ VIVANTA, Tata Technologies, Kotak Mahindra Bank, Motilal Oswal, Reliance Industries, Barclays Bank, Bharti Airtel, New India Assurance, HDFC Life, Deutsche Bank, Idea Cellular, Thomson Reuters, Mckinsey, Tata Capital, Tata Motors Finance, Tata AIG, Tata International, Tata Trent, Tata Power, Tata Consultancy Services, Capgemini and Tata Motors.

The finals of Tata Motors Corporate Cricket Championship will take place on 12th February 2017. Tata Motors plans to make this as an annual property for corporates. There are other exciting prizes worth Rs.10 lakhs, during this tournament.