● With 50% Y-o-Y growth, Kia Motors India sold 21,022 units in the month of November 2020
● Kia Sonet reclaims the top spot in the compact SUV segment with 11,417 unit sales
New Delhi, December 01, 2020: Kia Motors India, a wholly owned subsidiary of Kia Motors Corporation, maintained its strong sales momentum in the month of November 2020 by registering total sales of 21,022 units in November 2020. With Sonet dominating the compact SUV market in India with 11,417 units sold, the company posted a robust growth of 50% over the same period last year.
Kia Sonet led the sales chart for Kia Motors India and dominated the compact-SUV segment, which is a reflection of its wide acceptance amongst the Indian consumers. With only three products for the market, Kia has established itself as a disruptor in the Indian automobile industry with a consistent spot in the top 5 automakers list. With its latest offering, the Sonet, Kia has been able to capture the most competitive segment in the country with its bold design and premium features, marking an unmatched growth for the brand in such a short time. Seltos too maintained its positive run in the Indian market with 9,205 units sold in November 2020.
On achieving positive sales for the month of November, Mr. Kookhyun Shim, Managing Director & Chief Executive Officer, Kia Motors India said, “I am delighted to witness the wide acceptance we have received in India for our vehicles. Since the Covid-19 outbreak, we were quite hopeful about the festive month and the results are overwhelming. Not only urban, but customers from tier II, III, and IV markets too are acknowledging the need for personal mobility to maintain personal safety. While there is still a lot of uncertainty in the market due to the pandemic, the overall consumer sentiment has significantly improved and we are all prepared to offer a safe and hassle free ownership experience to our customers. We are expecting the market sentiment to improve more in coming months and we are confident that we will be able to continue this positive momentum in future as well.”
With the improved sentiment and encouraging sales, Kia is looking to increase its growth trajectory and cement its position as one of the top car manufacturers in the country. With two of the best performing SUVs in the Indian market and witnessing constant growth post opening up of the economy in May, Kia Motors India is well equipped to lure in more and more customers to the Kia family. With its offerings in India, the company has been able to break the clutter and offer Indian consumers what has been missing in the current landscape. Despite challenging conditions caused by COVID-19 disruptions, Kia Motors India has not only delivered the vehicles as per promised timelines, but has also ensured uninterrupted production at its Anantapur plant to meet market demand.
About Kia Motors India (KMI)
In April 2017, Kia Motors signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility in Anantapur District, completed, and commenced the mass production in August 2019. The manufacturing facility has an annual production capacity of approximately 300,000 units. Kia Motors India has launched three vehicles for Indian market – The Seltos, The Carnival and The Sonet and has made a mark in India with product and service quality and reliability. The Seltos, establishing itself as a trusted product by brand Kia, has crossed 100,000 sales milestone in just one year of its sales period. Kia Motors is globally known to make quality vehicles, which address the gaps in the automotive market, and Seltos too have won many accolades in India. Tasting initial success, third product of Kia Motors India the Sonet has secured 6523 bookings on the first day of commencement of pre-bookings. In April 2020, Kia’s two global products Telluride and Soul EV have bagged world’s most prestigious automotive awards – The World Car of the Year and The Urban Car of the Year respectively at the WCOTY 2020. Kia Motors India has the widespread network of 265 customer touchpoints, in 160 cities across Tier 1, 2 and 3 cities in India.