Shell advance annouces its alliance as the exclusive “Official Gold Sponsor” for India Bike Week 2016


Sets stage for yet another ‘Power’ packed year of exciting contests and on-ground engagement activities for biking enthusiasts

Delhi, February 15, 2016: Shell Lubricants, the global market share leader in finished lubricants, announced its alliance with India’s largest biking festival – The India Bike Week 2016, with ‘Shell Advance’ as the exclusive ‘Official Gold Sponsor. The two day biking festival being organized in Goa on February 19 & 20 2016, is a one of its kind platform attracting thousands of biking enthusiasts from India and abroad. Marking the second consecutive year of its association with the festival, the brand aims at engaging with biking aficionados from across the globe and celebrate the pleasure and thrill of biking.

Packed with a ‘Power’ themed outlook for this year’s edition, the brand plans to unveil a new product offering at the festival that promises to address the power management need for its consumers’ bikes. Themed around “RevItUpWithShellAdvance”, the brand has planned several on-ground and online engagements for its consumers. A series of ongoing online Shell contests hosted on IBW FB page shall give consumers a chance to win tickets to IBW 2016 and free Advance Ultra oil supplies for a year. At the event, bikers can expect to have their biking power and torque measured at the Shell Power Zone through the much sought after Dynamometer. Acknowledging the contribution of mechanics to biking in the country, Shell advance has also associated with the festival to be a part of the ‘IBW Mechanic Honour Roll’- a nationwide campaign to recognize talented mechanics. There shall also be exciting power measuring games, product trial offers and fun photo booth zones.

Commenting on the association, Nitin Prasad, Managing Director, Shell Lubricants India said, “The world of consumer goods and services is changing rapidly. Today, it is imperative for brands to push the envelope and go beyond the need-based requisites, by offering greater value and service to its consumers. The shift in consumer attitude and preference with respect to the various lubricant products and services available in the market, can be easily witnessed today. The consumers are more involved with their machines and understand the value of an informed decision on what goes inside their vehicles. We believe our alliance with a premier event such as IBW gives us a great platform to connect with our consumers across the biking segment and showcase our cutting-edge products and solutions. We are excited to be the Gold sponsor of India Bike Week this year as well.  With new product offerings from Shell Lubricants in the pipeline, this year’s edition is a must attend for all biking enthusiasts in the country. We hope this year proves to be as exciting as the previous ones.”

Speaking on the occasion, Mansi Tripathy, Chief Marketing Officer, Shell Lubricants India said, “Having received a phenomenal response at last year’s edition, we are happy to partner with India Bike Week yet again. The association not only provides another exciting platform for the brand to showcase our technologically advanced products and services, but also gives us an opportunity to connect and engage with our consumers directly. At Shell Lubricants, our constant endeavor has been to create memorable experiences for consumers through our unique products and offerings. With the announcement of our new product offering, we are hoping this year’s edition to be a truly power packed one indeed.”

Shell has been an established fuels and lubricants partner for leading teams in world motorsports across the globe. With a formidable track record globally, Shell’s commitment towards excellence in motorsports extends over 70 years. Shell’s dedication to research and development of excellence motorsport fuels and lubricants has helped deliver cutting edge technology and outstanding service to winners like Ferrari in Formula One, Audi in endurance racing, Ducati in MotoGP and World Superbikes and Suzuki in World Rallying.