Royal Enfield Monthly Update – July 2017

Sales performance

Royal Enfield continues 2017 with a strong sales performance and posted sales of sales of 64,459 motorcycles in combined domestic wholesale and exports in the month of July, recording a growth of 21% over same period last year.

Vehicle sales July YTD 17’18
2017 2016 Growth 2017’18 2016’17 Growth
INDIA 63157 52128 21% 242039 195457 24%
INTERNATIONAL 1302 1250 4% 6418 5404 19%
TOTAL BUSINESS 64459 53378 21% 248457 200861 24%

Rides and Events

14th edition of Royal Enfield Himalayan Odyssey culminates successfully

The 14th edition of Royal Enfield Himalayan Odyssey was culminated successfully at Chandigarh on July 23rd, 2017. The 61 riders, including women, rode from Delhi to Khardung-La began on 8th July from the iconic India Gate. The riders rode across 18 days travelling over 2,300 kilometres. The riders reached Leh on July 13 and proceeded to Khardung-La on the July 14, and further began to descend from Debring covering Kaza and Keylong before reaching Narkanda. This part of the ride is considered to be one of the most challenging as riders constantly have to face quick changing weather and difficult riding terrains.

Watch out for

Royal Enfield Scramble: Punjab 2017 | August 23 -27th 2017

The second edition of ‘Scramble’, Royal Enfield’s new ride format for adventure enthusiasts will be held at Ropar, Punjab from August 23 – 27th, 2017. The ride will comprise of 25 teams of two each, who will be competing with each other during the three days of the ride. On each of the three days, the teams will be given new challenges to complete, that will include obstacles and choices based on the game theory. Each challenge will have separate points in a TSD (Time-Speed-Distance) format basis which the winners will be decided. With a growing interest of enthusiasts in the adventure motorcycling segment, Royal Enfield Scramble is a new initiative that encourages customers to experience adventure motorcycling in a non-extreme yet a competitive format.