~ Across Maharashtra, Royal Enfield has delivered 3700 number of motorcycles in the festive period
Mumbai, 29 October 2020: Royal Enfield, the global leader in the mid-size motorcycle segment has announced the delivery of 1200 units of motorcycles in Mumbai on the auspicious occasion of Vijaya Dashami. Owing to the festivities and elated consumer sentiments, the brand has been able to achieve this remarkable milestone. The motorcycles which were delivered included some of the popular variants such as the Classic 350, Bullet 350, Himalayan, and the 650 Twins. In Maharashtra, Royal Enfield has retailed 3700 motorcycles in the festive period.
The ongoing festive season is a period of heightened activity for both manufacturers and customers. With the unlock phase kicking in and improved consumer sentiments, Royal Enfield has been able to ensure a sustained business recovery and growth over the last few months.
The quick and steady recovery of business could also be attributed to various initiatives by the brand that aimed at improving customer experience amidst these unprecedented times. Royal Enfield’s Service on Wheels, a customer-friendly initiative which aims at providing a hassle-free motorcycle service experience at customers’ doorsteps, has received great feedback from the existing owners. In Mumbai, 262 motorcycles offering Service on Wheels have been deployed.
In addition to Service on Wheels, Royal Enfield offered a slew of initiatives that ensure Contactless Purchase and Service – Home Test Rides, e-payment options for motorcycle purchase and service facilities. Royal Enfield’s contactless and digital initiatives have resulted in an all-time high number of bookings for the brand.
There has been a steady demand in the market and the momentum is continuing. The booking levels are encouraging and a promising sign for the upcoming months. While there was some pent-up demand in the market, the recent business recovery and steady sales figures could be safely attributed to the fresh demand being generated.
Royal Enfield has 92 stores across Maharashtra.
About Royal Enfield:
The oldest motorcycle brand in continuous production, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, Royal Enfield has created the mid-sized motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India, Royal Enfield is able to grow its production rapidly against a surge in demand for its motorcycles. With more than 40% growth every year for the last 5 years, Royal Enfield is fast becoming a very important player in the global mid-size motorcycle market and is working towards re-inventing this space with motorcycles that are evocative and engaging and great fun to ride.
Royal Enfield’s motorcycle lineup includes the newly launched Interceptor 650 and the Continental GT 650, powered by a modern 648cc twin-cylinder engine. Royal Enfield also manufactures the Classic, Bullet, and Thunderbird models in 350cc displacement and the purpose-built Himalayan powered by the new LS410 engine. Royal Enfield operates through 18 company-operated stores and 940 large format stores and 500 studio stores in all major cities and towns in India, and exports to over 50 countries across the world including the USA, UK, several European and Latin American countries, as well as the Middle East and South-East Asia.
Royal Enfield also organizes and supports many motorcycling events and rides globally, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the world to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield also conducts the popular ‘One Ride’ where people around the world ride out on their motorcycles on the first Sunday of April.