The Naked Heart Foundation held its annual Fabulous Fund Fair on 20th February at Old Billingsgate Market, London. Rolls-Royce Motor Cars supported the charity by creating a super-luxury photo booth for the event, allowing guests to have their photo taken in the brand new Rolls-Royce Dawn by world-renowned fashion photographer Ellen Von Unwerth.
Supermodels Natalia Vodianova, the charity’s founder, and Karlie Kloss hosted the second running of the successful star-studded event, which takes place during London Fashion Week. The event sees the great and the good of the fashion world team up with many of the world’s most recognised brands at a funfair event filled with classic fairground attractions, to provide support for families raising children with special needs.
The Rolls-Royce Dawn, a Midnight Sapphire coloured Drophead Coupé with a Mandarin interior, provided the event with a social, super-luxury photo booth, worthy of world-renowned fashion photographer Ellen Von Unwerth. The contemporary interior of the Dawn, hand-crafted in anticipation of the sharing of unforgettable moments, set a glamorous scene for Fabulous Fund Fair visitors to capture their very own ‘Rolls-Royce of selfies’.
The Rolls-Royce Dawn is the world’s uncompromised super-luxury drophead motor car – rare, refined and the most social super-luxury car there is. For many revellers, the Rolls-Royce experience began earlier in the evening, with guests including Arizona Muse, Eric Underwood, Lily Donaldson and Derek Blasberg arriving in style for the Fabulous Fund Fair in Rolls-Royce Phantom and Wraith motor cars.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, said: “The Naked Heart Foundation’s Fabulous Fund Fair does so much to contribute to the charity’s valuable work for children with special needs and their families. We’re proud to be able to support this innovative and worthwhile event.
“Our newest model, the Dawn, was a perfect fit for such a social gathering. We hope that the funds raised on the evening will have a lasting impact on the charity and help them continue to brighten the lives of children around the world.”
The Naked Heart Foundation’s mission is to help build an inclusive society that is open to people with disabilities and special needs, through encouraging play and creation of free support services for disadvantaged families. In the last 11 years, the Naked Heart Foundation has raised over €30 million.