Roadster becomes first Indian clothing collaborator with MotoGP™
Roadster, Myntra’s top selling outdoor lifestyle brand, has launched an all-new licensed Roadster MotoGP™ collection and in doing so, becomes the first Indian brand to enter into an exclusive collaboration with MotoGP – the world’s premier motorcycling championship and pinnacle of two-wheeled motorsport.
The officially licensed Roadster MotoGP collection includes an inspirational and functional range of jackets, denims and t-shirts for the ‘unstoppable’ biker – after extensive research into the needs of bikers everywhere revealed the key requirements for the collection to fulfil.
The abrasion-resistant jackets skillfully incorporate air vents and accordion panels to provide maximum freedom of movement and a detachable thermal lining has been included in the product range – making it a versatile fit for all weather conditions. Easy access pockets are also built into the lining for quick storage of any riding gear. The contemporary styling also provides for adjustable straps – making the jackets a snug, good fit for any rider.
The denim riding pants are crafted in premium, hand-discharged indigo fabric and count on a unique amount of stretch and resilience. The Roadster MotoGP collection also features cotton t-shirts and shirts, specifically designed to absorb moisture to enhance rider comfort. Dyed with luminous paint, which absorbs ambient light and glows in the dark, the shirts showcase distinctive designs – in different prints and multiple styles.
Roadster marks a new “code for the road” by bringing such premium merchandise to Indian biking enthusiasts, with a focus on functional design and affordability. The distinctive riding jackets are priced at Rs. 10,000 and the denims at Rs 3,600 respectively.