Mumbai, May 05, 2017: NEXA Music lounge, a unique musical experience launched by NEXA, presented an electrifying performance by Benny Dayal at Hard Rock Café Worli, Mumbai today. The talented singer regarded as one of the pioneers of original Indian independent music set the stage ablaze with musical makeover of the international classic “Drops of Jupiter”.
NEXA Music Lounge is a part of NEXA’s endeavor to create new experiences & build a community among its audience who share common passion for International Music. NEXA has partnered with Sony Music India to create NEXA Music Lounge which is a unique platform that creates music reversion of International records performed by Indian artists who thrive on self-expression and authenticity. It also provides special experiences to its audience by giving them an opportunity to attend live gigs, meet with iconic artists, fly to international concerts & much more thus reinforcing NEXA’s assertion of being a lifestyle brand that consumers of today want to get associated with.
Commenting on the initiative Mr.Vinay Pant – Assistant Vice President – Marketing, Maruti Suzuki India Ltd. said:“NEXA is established around the new age Indian consumer who values pampering services, innovative technology and a global approach in their everyday life. At NEXA we cater beyond the customer’s car purchase experience and believe in being a part of their lifestyle thereby providing them with new experiences throughout their journey with us. NEXA Music Lounge aims to provide customers a premium musical experience. Through NEXA music lounge we look forward to creating another touch point for engaging with our customers.”
NEXA Music Lounge was launched in Oct-2016 with its first track– ‘Come with me now’ sung by Vishal Dadlani & Monica Dogra which created sensation in the online space with the track touching 3 million hits on Youtube& Facebook. The second track ‘Black Horse & The Cherry Tree’ sung by Monica Dogra also zoomed past 3 Million views in just 10 days post its launch. Nexa Music Lounge has a lot more in store to offer international music lovers in times to come with exciting music & many more money can’t buy experiences.
About TheNexa Experience:
NEXA is a ‘new premium’ automotive experience for the discerning customer by Maruti Suzuki. It is the first of its kind breakthrough modern automotive retail channel which has an exclusive network of new age automotive showrooms across India. These showrooms offer a new range of premium vehicles separate from the existing sales channel of Maruti Suzuki. S-CROSS, India’s first premium crossover and Baleno, the premium hatchback are being exclusively retailed through NEXA.