Monthly update from Royal Enfield – July 2015


Sales performance

Royal Enfield continues 2015 with a strong performance and posted sales of 40,760 units in combined domestic wholesale and exports in July 2015, recording a growth of 49% over same period last year.

2015 2014 Growth 2015 2014 Growth
DOMESTIC 39867 26796 49% 234699 161822 45%
EXPORTS 893 518 72% 5518 3891 42%
TOTAL BUSINESS 40760 27314 49% 240217 165713 45%

Business update

Royal Enfield launches its second exclusive store in UK

Following the brand’s successful launch of its first exclusive store in the UK in May 2014, Royal Enfield has this week launched its second exclusive store within the UK.

Based in Mitcham, Surrey, the store forms part of the existing Hartgate Motors dealership, at 20-28 Upper Green East. The store concept is based on the Royal Enfield’s retail identity that replicates a motorcyclists living room, complete with a display of a dismantled Continental GT that has been carefully installed onto a rear wall. The store will be retailing all Royal Enfield motorcycles that include the Bullet, the Classic and the Continental GT cafe racer. It will also be retailing the full Royal Enfield Gear range of apparel and accessories that includes the latest collection inspired by the despatch riders of the great wars.

To view images from the new store in UK click here:

Royal Enfield sells 200 despatch rider motorcycles in 26 mins

Royal Enfield sold the entire inventory of the 200 limited edition Despatch motorcycles for India within 26 minutes of opening of bookings on its online store. Royal Enfield’s Despatch Rider collection of gear and motorcycles have been received extremely well since its launch last month, signifying the enthusiasm for the classic timeless design and Royal Enfield’s rich heritage among the consumers.

Eicher Motors Limited Standalone (Royal Enfield) Q2 Results for CY 2015

Royal Enfield reported the best ever quarterly total income from operations at Rs. 1096.8 crores, an increase of 47% over Rs.746.2 crores in Q2 2014. In this quarter, Royal Enfield also reported best ever sales of 106613 units, a growth of 43.8% over Q2 2014.

Commenting on Royal Enfield’s performance, Siddhartha Lal, MD & CEO Eicher Motors Ltd. said, “Royal Enfield continues its strong momentum by posting robust volume growth and maintaining a very healthy order book in Q2 2015. We continue to make investments as per our plans towards capacity expansion, enhancing our brand experience and in product development. Towards this, Royal Enfield made a talent acquisition in June 2015 in UK where it acquired Harris Performance, a renowned engineering and motorcycle chassis designing firm. Their proven expertise, deep insight and understanding of motorcycling and Royal Enfield will be invaluable for us in our journey towards achieving leadership in the global mid-sized motorcycling segment”

In order to accelerate Royal Enfield’s international thrust, Mr. Siddhartha Lal, MD & CEO, Eicher Motors Ltd will be relocating to UK for a year, starting August 2015.  This move will take him closer to Royal Enfield’s target markets, as well as to the new technical centre in UK, which is leading the development of motorcycles for international markets.

Standalone Results for six months ended June’ 2015 as compared to six months ended June’2014 and Q2 2015 as compared to Q2 2014

Six months ended June 2015 Six months ended June 2014 % Growth Q2 2015 Q2 2014 % Growth
Total income from operations 2,058.0 1,381.9 48.9% 1,096.8 746.2 47.0%
Earnings before interest and tax (EBIT) 499.5 310.5 60.9% 267.4 174.6 53.2%
EBIT % 24.3% 22.5% 24.4% 23.4%
Profit After Tax (PAT) 397.0 293.9 35.1% 183.6 133.2 37.8%

Note: All figures are Rs. crores except where specified

Rides & Events

Registrations open for Royal Enfield REUnion South

This year’s first Royal Enfield REUnion – South is scheduled from August 21 – 23 in Coorg. Registrations have already begun on

Royal Enfield REunion is a perfect way to meet and bond with enthusiasts who share the common passion of riding a Royal Enfield motorcycle. This year, REunion promises a fun filled weekend to motorcyclists riding through the scenic hills of Coorg. The riders will go through some of the most picturesque routes and breath-taking landscapes. With various fun filled motorcycling events lined up at the venue, REunion offers a much needed rejuvenation to the tired mind and soul of the urban rider.

To view images from REUnion East click here: