MiCar appoints Ashok Vashist as the new CEO

Aims to bring in operational excellence & set a higher benchmark in customer service

New DelhiMiCar, the leading self-drive car rental company which was launched last year in July 2014 in New Delhi by Mr. Suyagya Agrawal, is set to usher in an evolved standard of operational excellence and raise the bar for customer service in the industry. To this end, it has announced the appointment of Mr. Ashok Vashist as the new CEO. Mr. Vashist will execute MiCar’s expansion plans across multiple cities, boost customer experience and target higher operational excellence.

Mr. Vashist’s long association with the car rental industry and his profound experience in working with reputed brands makes him the perfect fit to lead the growth curve at MiCar. His chief responsibilities at the company will involve Operations Management and Excellence, Marketing, Customer Experience and Overall Strategy.

Talking about the appointment and his key responsibilities, Mr. Vashist says, “I’m elated to take on this new role that’s as challenging as it will be rewarding. My constant endeavour is to make sure that our customers get the best. As a step in the same direction, we’ve introduced new offers such as doorstep delivery, easy booking through mobile and web app, low-security deposit and a transparent billing system.”

Mr. Vashist has been instrumental in the growth and expansion story of global car rental brands in India. He has been the brain behind innovative strategies that have now become a prototype for every new car rental company to follow. During the course of his career, he has held various senior-level positions in Sales, Marketing and Operations with industry bigwigs such as Hertz, Europcar, Easycabs and Wise Travel India (WTI).

About MiCar

MiCar is a self-drive car rental company that provides self-drive cars for rent at the customer’s doorstep – at affordable per hour/per day rates. Consumers can avail of this service by going on the company’s mobile and web app. With a fleet network of 150+ cars, MiCar is currently offering cars for self-drive in Delhi NCR with its head office in Dwarka.

MiCar is changing the way cars are owned and rented out thanks to its economic and convenient approach with affordable rates, user-friendly app-based booking, paperless billing, doorstep delivery and minimal security deposit to name a few. The company has also ensured that there is minimum paperwork for the customer.