Mercedes-Benz drives in the alluring Luxe Drive to the business city of Ahmedabad


  • Ahmedabad experienced a gala weekend with Luxe Drive, a unique customer engagement programme organized by Mercedes-Benz based on three strong pillars of Adrenaline, Gourmet and Design
  • To enhance the glamour quotient of the event, Mercedes-Benz associated with Designer Gauri Khan and Chef Ritu Dalmia. Exclusive Gauri Khan Designs were showcased and mouthwatering delicacies were prepared by Ritu Dalmia at the event
  • There were 9 Mercedes-Benz cars on display. The guests also got a chance to test drive the car of their choice on a specially designed track for the event
  • Provisions were made for complementary vehicle evaluation, special trade-in, personalized finance offers and intriguing deals from Mercedes-Benz Certified
  • ‘Motorsports Edition’ will be presented for the first time in Ahmedabad that comprises exclusive Mercedes-Benz merchandise inspired by our renowned F1 team and performance brand AMG for the brand loyalists
  • This is the 8th city to witness Luxe Drive in 2016. After Ahmedabad, Luxe Drive will travel to Mumbai

Ahmedabad: Mercedes-Benz India, the leading luxury car maker of the country organized a unique customer engagement programme, ‘Luxe Drive’ for its valued patrons in the city. Luxe Drive, based on three strong pillars of Adrenaline, Gourmet and Design enchanted the consumers present at this luxurious event. The event held at Adani Shantigram, Near Vaishav Devi Circle, S.G. Highway mesmerized the consumers by providing them an overall Mercedes-Benz brand experience. The event was organized to broaden the customer base in the city and to deepen the brand loyalty by providing a superlative experience.


The guests at the event were able to see the eclectic collection ‘Gauri Khan Designs’ by Gauri Khan. Along with it, they also relished the exquisite delicacies prepared by Order of the Star of Italian Solidarity award winner celebrity Chef Ritu Dalmia. However, the highlight of the event remained the super luxurious Mercedes-Benz cars that seamlessly integrated advanced technology and opulence.

Speaking on the occasion, Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Ahmedabad has a growing penchant for luxury cars, which makes it an important market for Mercedes-Benz. Pertaining to this increasing popularity of our cars in the city, we had recently inaugurated our second dealership here last month. With our unique customer engagement initiative, Luxe Drive, we want to create a lasting bond with our existing customers and attract potential customer base in the city. Luxe Drive provides an apt opportunity for us to engage with our patrons and brand enthusiasts on a personal level. In line with the ‘Winning’ strategy for 2016, we also plan to bring many such amazing events in the future to delight our customers.”

This one-of-its-kind customer engagement programme engrossed its patrons with the technical prowess and superior performance of Mercedes-Benz cars as its capabilities were showcased through a series of self-driving exercises on specially designed tracks. The participants were driven by a team of expert drivers and had a chance to experience car’s various dynamics and features both on-road and off-road. The visitors also experienced the memorable ‘Ah My God!’ feeling with the range of breath taking AMG range of performance cars by the brand.

A special zone was created for the guests to choose from the favourite Mercedes-Benz merchandise. A fun-filled zone was added to the event where children could enjoy games and fun activities while their parents/relatives indulged in the experience of enjoying the various aspects of the event. The MercedesTrophy zone had exclusive MercedesTrophy goodies on display that kept the participants and families engaged throughout. Free car evaluation was arranged by the Mercedes-Benz pre-owned car sales team where in a special trade-in opportunity was also provided along with personalized finance offers.