Maxxis Tyres aims at Premium Market in Tamil Nadu; eyes 5% share in the segment by 2021

-With close to 600 dealers currently, Maxxis plans to fast expand base in South India
– To add 200 Premium dealership by next year to achieve the target
Mumbai/ Chennai, December 01, 2020 : Maxxis India, one of the world’s fastest growing tyre companies, today announced that it plans to earn 5% market share in Tamil Nadu by 2021. Tamil Nadu is one of the fastest growing two-wheeler market for Maxxis in India.
To fulfil this target, Maxxis will focus on the top level tyre dealer showrooms to promote the range of high quality tyres both for the scooter and motorcycle segment. The company will also strengthen the current channel partners and dealer network with a focus on engaging customers oriented towards performance & quality.
Commenting on the business plan, Mr. Bing-Lin Wu, Marketing Head, Maxxis India said, “The year 2020 marks 5 years of Maxxis in India. We are happy with the progress we’ve made so far. It is time for us to take the next leap and with the product quality and durability, we would like to focus on the premium end of the market. Maxxis is most preferred by quality conscious customers and we plan to capture 5% of the tyre market in Tamil Nadu by 2021. To achieve this vision, we are aiming to add 200 premium dealerships under Maxxis portfolio in the region by next year.”
Some of the bestselling products in the Tamil Nadu region are: Maxxis 2.75-17,2.75-18, 3.00-17,3.00-18, 90/100-10, 140/70-17, 80/100-18. These products have created resonance for brand Maxxis in this region.
Maxxis Tyres being a globally acclaimed brand with over 5-decade-old legacy, made inroads into the Indian manufacturing landscape since 2015. It’s ‘Made in India’ products have over the years gathered much respect from within the industry and from two-wheeler manufacturers.
Maxxis India is targeting to capture a market share of at least 15% of India’s two-wheeler tyre market by 2023. India market is touted to play a vital role in achieving Maxxis’s global vision to become one of the top 5 tyre manufactures in the world by 2026. Apart from catering to the domestic tyre market, the product portfolio from the Sanand, Ahmedabad facility will be exported to South Asia and will further expand to Africa and Middle East countries in the coming years. The company also has plans to set up 5 more plants in India which will also cater to the 4-wheeler tyres market.
About Maxxis Tyres(
Maxxis is a wholly owned subsidiary of Cheng Shin Rubber Ind. Co. Ltd., the largest two-wheeler tyre manufacturer and the ninth largest tyre company in the world. The company has its presence in 6 continents with 21 manufacturing plants and 5 R&D Centres worldwide, serving customers across 180 countries.
The sub-company of Maxxis Group, Maxxis India (Maxxis Rubber India Private Limited) started its own arm of business in India in 2015 and has built its first manufacturing facility in Sanand, Gujarat. The facility is spread across a massive 106 acres and has a capacity to produce around 20,000 tyres and 40,000 tubes per day. Maxxis currently serves as an OEM tyre supplier to Honda two-wheelers, Hero Moto Corp, Yamaha and Suzuki (Two-wheelers), Mahindra, Maruti Suzuki, Tata and Jeep in India. Maxxis Rubber India has been selected as the original equipment tyre supplier to India’s number one selling model, Honda Activa, since 2015. Maxxis is fast expanding its partner network and have built over 2000 dealer network so far in India.