Mahindra Two Wheelers launches the first MOJO Exclusive Dealership

• First of its kind MOJO Exclusive dealership launched today in Bengaluru
• Redefines Mahindra Two Wheelers from mass-market to a premium lifestyle player

Bengaluru, March 27, 2017: Mahindra Two Wheelers Ltd., a part of the US $17.8 billion Mahindra Group, today inaugurated first of its kind MOJO dealership in Bengaluru. The dealership located in Banaswadi, is a first of its kind two-wheeler brand specific dealership in the country.

This dealership which also includes a workshop has been designed to provide a one-stop destination for all biking enthusiasts. Thus the MOJO dealership will not only showcase accessories and merchandise but will also provide customisation and servicing attributes. The all-new MOJO dealership is young and vibrant, inspired by the passion of the community of owners – ‘MOJO TRIBE’. It translates the brand ethos into brick & mortar, having meticulously planned sections showcasing the essentials of riding & the adventure of ‘Trails of Mojo Tribe’. It also embodies the two pillars of ‘Joy of Riding’ and ‘Brotherhood’ and is all set to become the landmark biker’s hangout for the motorcycle enthusiasts in Bangalore.

Speaking at the inauguration, Naveen Malhotra, Sr. GM – Sales, Marketing & Product Planning, Mahindra Two Wheelers said, “We have always believed in biking being a lifestyle & attitude than just a product and hence we took the unconventional route right from the launch of the ‘MOJO Tribe’ for MOJO owners to the ‘Trails of MOJO Tribe’ which took the owners to experience the bike in diverse terrains. The launch of this Exclusive Dealership is a natural progression in our strategy to build this biking culture by providing a platform for bike enthusiasts to explore, engage and experience the brand MOJO in a holistic fashion.”

Starting with this exclusive dealership, the MOJO will set many more benchmarks in the year ahead for both enthusiasts and MOJO tribesmen to look forward to.

About the MOJO
MOJO was one of the most well received motorcycles of 2015 – 2016 with critics and audiences conferring it 8 awards.

The awards won by Mahindra MOJO include:

• “Readers Choice Bike of the Year” at the Zigwheels Awards 2015
• “Motorcycle of the Year” at the Motorbeam Readers’ Choice Awards 2016
• “Bike of the Year: Jury Award” at the Awards 2016
• “Surprise package of the Year” at the 8th BBC Top Gear Magazine Awards 2015
• “Tourer Bike of the Year” at the Gaadiwaadi Readers’ Choice Awards 2016
• “Mid Segment Sports Bike of Year” at the Flywheel Auto Awards 2016
• “Value for Money Bike of the Year” at the Bike India Awards 2016
• “India Design Mark (IMARK)” award by the India Design Council in recognition of good design & product excellence in 2016

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About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 17.8 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.