SmartShift by Mahindra launches SmartSeva Vaahan Campaign

Focuses on fortifying relationships with driver-partners                                                                                                                

March 31, 2017, Mumbai: SmartShift, the digital mobility start up from the US$ 17.8 billion Mahindra group, recently organized the SmartSeva Vaahan campaign for its transporters. The objective of this campaign was to meet with existing transporters, give them an opportunity to voice their complaints and concerns and provide solutions for the same.

The SmartSeva Vahaan campaign was organized for a period of 10 days and a route-map which covered all the clusters within Mumbai was created for this 10 day campaign. In each market, the Vaahan was parked and the feet-on-street executives from the SmartShift team visited each transporter’s shop. From the existing transporters, the team gathered valuable feedback about SmartShift’s service. The feet-on-street executives from SmartShift also distributed pamphlets and helped the transporters to download and use the app.

Speaking on the initiative, Kausalya Nandakumar, CEO, SmartShift said, “SmartSeva Vahaan was an initiative aimed at understanding the satisfaction levels of our entire ecosystem, and to offer an immediate redressal system, in case of any concerns or apprehensions. We are delighted with the overall response levels – SmartShift has emerged as a dependable and reliable brand and both the cargo owners and transporters have expressed their intent to partner with us in the future as well. I am confident that SmartShift, with the consistent support of these associates, will continue to raise service standards and set new benchmarks in the industry.”

About SmartShift by Mahindra

SmartShift by Mahindra, an on-demand logistics provider, is the first digital mobility startup incubated under the aegis of the USD 17.8 billion Mahindra Group. It specializes in providing small commercial vehicles for intra-city first and last-mile requirements. With its intuitive reverse auctioning technology platform and real-time ability to track vehicles, SmartShift aims to make daily logistics requirements of SMEs at least 30% more efficient. For the transporter partners, the first-in-industry feature phone integration, efficient pricing through return trips and focus on community building helps it in disrupting the highly inefficient incumbent ecosystem. Driven by the ambitious goal of owning cargo transportation in the country, SmartShift currently services more than 900 pin codes in 3 cities.

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About Mahindra

The Mahindra Group is a USD 17.8 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume.  It also enjoys a strong presence in aerospace, agribusiness, components, commercial vehicles, consulting services, defence, energy, industrial equipment, logistics, real estate, steel, and two wheelers. Headquartered in India, Mahindra employs over 200,000 people across 100 countries.