Mahindra to launch Premium Pickup Range – ‘Imperio’

  • To consolidate its leadership in Small Commercial Vehicles (SCV)

Mahindra & Mahindra Ltd. (M&M), India’s leader in small commercial vehicles segment, today announced that it would soon be launching its Premium Pick-up Range. Christened Imperio, this new Pick-up is expected to consolidate Mahindra’s leadership in the small CV space. Mahindra holds 53% market share (YTD November 2015) in LCV segment (with less than 3.5 ton load).

Like the name suggests, Mahindra Imperio promises to provide a high end product experience in its segment of small commercial vehicles. This pick-up is designed to cater to the needs of small and medium businesses (SMEs) while being the epitome of Style, Performance and Driving comfort.

Speaking about the launch, Pravin Shah, President & Chief Executive (Automotive), M&M Ltd. said “Being a customer centric and listening organization, we identify the need gaps among consumers which has gone into the designing of the Imperio which will meet the evolving needs of customer. Since we are the market leader in small commercial vehicle segment, I am sure that with the addition of the Imperio, we will consolidate our leadership in the commercial vehicle space even more”.

Conceptualized and developed in house by our engineers, at Mahindra’s world class research and development facility by the Mahindra Research Valley at Chennai, Imperio will be manufactured at Mahindra’s manufacturing facility at Chakan Plant, Pune and will be launched in early January 2016.