Mahindra MOJO successfully concludes the first ever ‘Desert Trail’

MOJO enthusiasts from across India explored tough terrains of Rajasthan and Gujarat

January 24, 2017, Ahmedabad: Mahindra Two Wheelers, part of the USD 17.8 billion Mahindra Group, successfully concluded it’s first-ever Mahindra MOJO ‘Desert Trail’. The Desert Trail was flagged off from Jaipur on December 17, 2016 and ended in Ahmedabad on December 25, 2016 completing a tough yet exotic ride. Riders from across the country were part of the trail that covered a total distance of over 2,500 kms.

The ‘MOJO Tribe’ rode through the tough terrains of North Western India and conquered the deserts across Jaipur & Rann of Kutch. Challenging their riding skills, the tribesmen experienced cold climes, while discovering the sandy terrains in tough conditions.

The Tribesmen explored some really spectacular routes and visited some of the most sought after destinations during this trail. They basked in the glory of sunrises and swirling sands along the sand dunes and sought solitude in the expanse of the white desert in Rann of Kutch. This mesmerizing trail was held across two legs from Jaipur to Bhuj and Bhuj to Ahmedabad. Along the way, the tribesmen spent two nights at the exotic Sam Sand Dunes, visited Jaisalmer fort and Longhewala War Museum and also paid tribute to the men in uniform who sacrificed their lives in the line of duty.

The tribe also visited the supposedly haunted village of Kuldhara before heading to Dhordo Tent City during the India’s biggest and vibrant White Desert Festival – Rannutsav. Before ending the Trail at Ahmedabad, the tribesmen covered Haji Pir Dargha, Mata No Madh, Koteshwar temple and Lakhpat fort and headed towards the north western coast to experience the serenity during sundown at Mandvi beach.

Naveen Malhotra, Sr. General Manager – Sales, Marketing & Product Planning, Mahindra Two Wheelers Ltd said, “With every trail, the MOJO’s brand philosophy of ‘Born For the Road’ is relived and increasingly strengthened amongst the tribesmen. The exotic routes and experiences during the Desert Trail embodies the joy of riding & brotherhood, just like our previous trails – The Jungle Trail, The Mountain Trail and The Coastal Trail. The MOJO is the perfect machine for every biker who is passionate about touring, and this trail further helped strengthen the bike’s reputation among Motorcycle travelers.

Route of the Desert Trail:

Day Origin Destination Day Origin Destination
1 Jaipur Nagaur 6 Bhuj Dhordo
2 Nagaur Sam Sand Dunes 7 Dhordo Koteshwar
3 Sam Sand Dunes – Longhewala & back 8 Koteshwar Mandvi
4 Sam Sand Dunes Sanchore 9 Mandvi Ahmedabad
5 Sanchore Bhuj

The Mahindra MOJO comes equipped with a state-of-the-art engine and DOHC (Double Over Head Camshaft), low friction piston and rings, advanced EFI (Electronic Fuel Ignition), iridium spark plug, resonator fitted intake system and twin exhausts.

The MOJO uses a twin tube frame with high torsional rigidity, inverted front forks with a rigid triple clamp mounting and a high pressure gas charged offset rear mono-shock with separator floating piston. It also features large 320mm radially mounted front disc brakes and Pirelli Diablo Rosso II tyres. These features are enhanced by a 21-litre fuel tank, the largest in its class, to ensure it can cover longer distances effortlessly.

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About MOJO

MOJO was one of the most well received motorcycles of 2015 – 2016 with critics and audiences conferring it 8 awards.

The awards won by Mahindra MOJO include:

  • “Readers Choice Bike of the Year” at the Zigwheels Awards 2015
  • “Motorcycle of the Year” at the Motorbeam Readers’ Choice Awards 2016
  • “Bike of the Year: Jury Award” at the Awards 2016
  • “Surprise package of the Year” at the 8th BBC Top Gear Magazine Awards 2015
  • “Tourer Bike of the Year” at the Gaadiwaadi Readers’ Choice Awards 2016
  • “Mid Segment Sports Bike of Year” at the Flywheel Auto Awards 2016
  • “Value for Money Bike of the Year” at the Bike India Awards 2016
  • “India Design Mark (IMARK)” award by the India Design Council in recognition of good design & product excellence in 2016

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About MOJO Tribe

MOJO Tribe, a club meant exclusively for owners of MOJO motorcycle, aims to bring together a group of biker enthusiasts who navigate every turn to welcome the magic of possibility, the lure of freedom, the excitement of adventure, and the power of untold tales.

Mahindra Two Wheelers has also announced a new season of the Trails of MOJO Tribe 2016 – 17, which celebrates the spirit of riding through 4 thrilling trails, each promising a different terrain and experiences of lifetime. One could enjoy conquering new peaks on the Mountain Trail, chasing the winds on the Coastal Trail, exploring nature on the Jungle Trail or pushing oneself to the extreme on the Desert Trail. All these trails culminate into the MOJO Rising Trail, an annual get-together of MOJO owners at Nagpur, to share countless moments of exhilaration with fellow riders.

 About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 17.8 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology, financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defense, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2015, Mahindra & Mahindra was recognized as the Best Company for CSR in India in a study by the Economic Times. In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.