India Yamaha Motor Pvt. Ltd. announced 12% growth in domestic sales (including Nepal) in July 2016, selling 65244 units as against 58477 units sold last July. The company continues to maintain an upward trend in sales at the back of its superb product line-up with the addition of the newly-launched disc brake variant of the Cygnus Alpha scooter and the new Cygnus Ray-ZR. Yamaha’s increasing focus on expanding to tier II and III cities, thus reaching out to larger groups of target population has also been instrumental in boosting sales.
Commenting on the company’s sustained growth, Mr. Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said, “Yamaha as a brand in India is gradually getting connected to customers very well as the sales for the new products introduced in 2016 is picking up. Similar to performance bikes and commuter bikes, scooter market is also growing in India, pointing out to the new customer trends and Yamaha is all ready to take over. The newly introduced scooters, Cygnus Ray-ZR and Cygnus Alpha (disc brake variant) are well-accepted in the market. Yamaha’s strong sales growth is indicating that the customer base has multiplied, which can be attributed to its investment in overall strategy, building customer touch-points, service quality and spare parts availability.”
|July 2015||July 2016||Percentage growth|
|Domestic (including Nepal)||58477 units||65244 units||12%|
Over the years, Yamaha received rave reviews for its impressive range of products. As a part of its vision to grow as a personal mobility brand, Yamaha offers an attractive line-up of scooters including the new Cygnus Alpha disc brake version for family riding, the fashion scooter Fascino, unisex scooter Cygnus Ray Z and Cygnus Ray – ZR for real boys, apart from the popular motorcycles like the R Series, FZ Series and Saluto Series.