India Yamaha Motor organizes Yamaha Safe Riding Science (YSRS) in Pune

Instills safe riding habits among youth

Pune, May 12, 2010: In a bid to promote safety awareness and make riding a pleasurable experience, India Yamaha Motor today organized its Yamaha Safe Riding Science (YSRS) initiative in Pune. The key objective of the activity is to impart safety riding techniques among youth and help contribute to an accident-free traffic environment.

Attended by 100 students of P V G’s College of Engineering & Technology, Pune, the day long program was divided into 2 sessions – 1st was a classroom or theoretical session and 2nd was practical session wherein 3 practical skills were taught – slow balancing, slalom and braking.

The YSRS initiative has been developed by the company in accordance with its basic philosophy of “Safety riding being achieved by intelligent activity, not by the operation or movement”. Intelligent activity, in turn, is achieved by imbibing and following traffic safety rules & values into riding. The company has also prepared a short film of 20 minutes duration, in which it has scientifically analyzed impact force, inertia force and frictional force from a road traffic viewpoint.

According to various researches, 13 people die every hour in India due to road accidents, the highest in the world. It comes to about 250 people every day and 1,14,590 each year. Moreover, road fatalities in India have been rising at the rate of 8% per year.

During his recent visit to India, Valentino Rossi, Yamaha’s global brand ambassador and MotoGP World Champion, also emphasised on the significance of safe riding such as always wearing helmet, anticipating unseen dangers, concentrating hard, riding defensively, cornering, edging and with consideration for others.

Yamaha acknowledges it’s Corporate Social Responsibility towards the society and YSRS is focused especially on inculcating safe riding habits and raising traffic safety awareness among local communities. Yamaha launched YSRS initiative in India in 2008, and has successfully introduced it to the youth of Delhi, Nagpur, Goa, Mumbai, Chennai and Bangalore. After receiving encouraging responses from the respective states, Yamaha has taken forward this initiative to the youth of Pune and the company hopes that it will go a long way in inculcating safe riding habits among them.

About India Yamaha Motor Pvt. Ltd.

Yamaha made its initial foray into India in 1985. In August 2001, Yamaha India became a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint investor in the motorcycle manufacturing company “India Yamaha Motor Private Limited (IYM)”.

IYM operates from its state-of-the-art-manufacturing units at Surajpur in Uttar Pradesh and Faridabad in Haryana and produces motorcycles both for domestic and export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc), Fazer (153cc), FZ-S (153cc), FZ16 (153cc), YZF-R15 (150cc), Gladiator Type SS & RS (125cc), YBR 110 (106cc), G5 (106cc), Alba (106cc) and Crux (106cc).