Hyundai Launches 3rd Phase of ‘Happy Move – Save Our Heritage’ CSR Campaign

  • 19th Happy Move in collaboration with Archaeological Survey of India (ASI) at 4 Monuments and at 5 Schools
  • Global Youth Volunteers Camp to support the initiative
  • 125 Volunteers to conduct the awareness and clean drive at 4 Heritage sites

New Delhi, July 11, 2017: Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer and largest passenger car exporter, today launched the 3rd Phase of Happy Move – ‘Save Our Heritage’ CSR Campaign. The campaign aims to educate and sensitize people about India’s rich heritage and take significant steps in preserving it.

Hyundai will conduct awareness drive (July 10-20, 2017) with 125 Happy Move Global Youth Volunteers (100 from S.Korea and 25 from India) at the heritage sites of Humayun Tomb, Qutb Minar, Purana Qila, and Red Fort. The volunteers will undertake maintenance activities to preserve the amenities, gardens and will conduct awareness drives to educate the visitors about the value of our heritage.

Further to spread the message amongst children, volunteers will also conduct School Contact Programme at 5 Delhi-Tamil association (DTEA) Senior Secondary Schools at R.K.Puram, Laxmibai Nagar, Janak Puri, Moti Bagh and Pusa Road. Volunteers will conduct school premises cleaning, school wall designing, maintenance of gardens and design competitions to generate a creative and innovative study environment.

Mr. Rakesh Srivastava, Director Sales & Marketing, Hyundai Motor India Ltd. said, “Hyundai is a responsible and caring organisation. Happy Move- Save our Heritage is an unique initiative in association with Archaeological Survey of India. We are thrilled to mobilize an enthusiastic group of Happy Move volunteers from different backgrounds and cultures to jointly work and make this a mass movement towards a common goal of preserving India’s rich cultural heritage. While also raising the awareness level of school students as well as contributing to the welfare and development of school facilities”

Archaeological Survey of India (ASI) official on their association with Hyundai said, “India has an extraordinarily rich and diverse cultural heritage in the form of archaeological sites. It is the responsibility of each one of us to preserve this heritage for the next generations to come as they are both symbols of cultural expressions and evolution. Hyundai’s ‘Happy Move’ is a great initiative that is growing stronger every year. We are happy to support this and look forward to more and more people participating in this movement”.

The Happy Move Global Youth Volunteers are selected by Hyundai Motor Company with a view to create a global community around the principals of sharing. Currently in its 19th edition, the volunteer program has sent over 3,000 volunteers to India till date who have been instrumental in creating a meaningful difference to lives of people in over 65 villages around Chennai. The Happy Move Global Youth Volunteers have helped create sanitation facilities for over 500 families, provided school infrastructure that has helped 180 schools and over 90,000 students.

About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the largest passenger car exporter and the second largest car manufacturer in India. It currently has ten car models across segments – Eon, i10, Grand i10, Elite i20, Active i20, Xcent, Verna, CRETA, Elantra and Santa Fe. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities.

HMIL forms a critical part of HMC’s global export hub. It currently exports to around 85 countries across Africa, Middle East, Latin America, Australia and the Asia Pacific. HMIL has been India’s number one exporter for the last 10 years consecutively. To support its growth and expansion plans, HMIL currently has 480 dealers and more than 1,250 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million dollar R&D facility in Hyderabad. The R&D center endeavors to be a center of excellence in automobile engineering.