Honda, the World’s No. 1 motorcycle company heralds the ‘Next Fun motorcycling Revolution’ in India

LtoR - Akshay Kumar_ Celebrity, Mr. Y.S Guleria_ SVP, Sales & Marketing, HMSI, Mr.Keita Muramatsu_ President & CEO, HMSI Mr.Noriaski Abe_ CEO, Regional Operations

Honda, the World’s No. 1 motorcycle company heralds the ‘Next Fun motorcycling Revolution’ in India

 ~ CBR 650F leads the onslaught of 5 new motorcycles across 5 segments~

– Honda fulfills its commitment of 15 new exciting models in 2015

  • LAUNCHES flagship CBR 650F – Honda’s ‘Make-in-India’ premium sports tourer
  • The 650cc motorcycling beast comes powered by 16 valve in-line 4 cylinder DOHC engine
  • Attractively priced at Rs. 760,970 (Ex-showroom, Mumbai)
  • More power 63.6kW (87PS), more torque 62.9Nm and ABS as a standard fitment
  • Exclusive sales-service shop-in-shop network of ‘Wing World’ dealerships across 12 cities 
  • LAUNCHES 110cc motorcycle LIVO – the perfect fit for aspirational first time bikers
  • Pioneering aerodynamic design, Urbane sharp looks with trusted 110cc Honda HET engine
  • Attractively priced at Rs 57,090(Ex-showroom, Mumbai) 
  • SHOWCASES brand new 160cc motorcycle CB Hornet 160R
  • Honda’s iconic fun motorcycle brand ‘Hornet’ finally rides in India
  • A faster, smarter, sportier machine targeted for Indian youth 
  • SHOWCASES the new CBR 250R and new CBR 150R
  • Carries forward Honda’s motorsport DNA with CBR legacy
  • Sporty graphics, new colors redefine cult biking in a thrilling new avatar 
  • REVEALS First Look of Mystery motorcycle
  • Developed as a stylish bike for young professionals 
  • REVFEST transports motorcycling fans in India into the fun World of Honda
  • India’s grandest motorcycling extravaganza becomes the revel destination of 25,000 youth
  • Simultaneous LIVE launches create unprecedented impact
  • Honda Brand Ambassadors Akshay Kumar & Tapsee Paanu set the Revfest stage afire
  • 17 Live performances in 8 cities, Delhi grooves to the beats of Kailasa, Nasya & Faridkot 
  • Honda extends MotoGP association with Italian apparel brand GAS in India
  • Honda overhauls fun motorcycling experience in India – from fun products to apparels
  • Limited edition of GAS- Honda motor-biking clothing & accessories in pipeline
  • To make exclusive debut at Honda Wing worlds for retail 

Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) – the only two-wheeler company of Honda in India, today unleashed a ‘Fun Motorcycle revolution’ here introducing 5 new models panning all segments at the Honda RevFest 2015 conducted today.

Speaking at the Honda RevFest 2015, Mr. Keita Muramatsu- President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd, said,

Today, we showcase not only one but a total of 5 new motorcycles. The RevFest is much more than a celebration. It marks the beginning of fun motorcycling in India. The 5 new models introduced today epitomize Honda’s motorsport DNA and its challenging spirit. The team at Honda has worked very hard to realise a dream of making a 16 Valve, In-line-Four cylinder motorcycle right here in India. TheMade in India CBR 650F opens a window of opportunity for us. We are ready for the next level & this is one moment we all are proud of.”

Mr. Y. S. Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd, said,

“We at Honda believe that THIS IS IT! It’s time to come out of the base camp, time to connect with vibrant youth of India and rev-up the motorcycle market in India. Our customers will discover the ‘Joy of Riding with 5 new motorcycles across 5 segments – the CBR 650F, CB Hornet, LIVO as well as the new CBR 250R and 150R. You also witnessed the first-look of yet-another motorcycle, our 15th product of the year 2015; all of them are going to drive the next growth-curve for Honda in India.

Riding in the ultimate sports touring machine – Honda CBR 650F was none other than the Action King of Bollywood and Honda Brand Ambassador – Akshay Kumar. Sharing his passion for motorcycling and association with Honda, Akshay Kumar said, “With Revfest, Honda has today brought the entire auto-industry to a standstill. All eyes are on Honda – not only as the World’s No. 1 motorcycle maker, but as the Only manufacturer that has unleashed the power to customers at such a grand scale. During my 3 years of association with Honda, I have seen how technologies developed for the track are incorporated in the motorcycles we ride in India. After riding the CBR 650F today, all I can say is the next bike in my garage is going to be Honda CBR 650F.

Youth icon and actress- Taapsee Pannu, who recently came on board as Honda brand ambassador challenged gender stereotypes by riding in the new CBR 250R and added,

“I am fascinated by this grand launch event and very excited to try my hands on the new bikes introduced today. The thrill of revving up the ignition is something that can only be felt, not described. As a rider and a Honda fan myself, I just can’t wait to ride on these wonders on wheels. But it is the CB Hornet which is catching my special attention.” 

The Honda RevFest 2015, held simultaneously across 8 centers – New Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Kolkata, Indore and Ahmedabad has created huge frenzy among motorcycle enthusiasts all over the country. With more than 7.7 lakh page views, more than 25000 lucky participants had registered to be a part of this event. While another 10 million viewers tuned in through the webcast witnessed history unfold at the Honda RevFest 2015.

Most-awaited motorcycle of 2015 – Honda CBR 650F debuts in India

Honda’s 650cc middle weight sports model, first of Honda’s premium ‘Make-in-India’ tourer motorcycles, features sleek, sporty style, 16 valve DOHC in-line 4 cylinder, 6 gearbox engine; and can be enjoyed for wide range of uses including touring and sports riding.

High Class compact Engine

The 649cc 16-valve inline 4 cylinder engine delivers smooth and easy performance even at an rpm as low as 4000. The impeccable engine is best tuned to churn out max 64kW@ 11000 rpm. Programmed Fuel Injection (PGM-FI) operates with information from 4 separate throttle body sensors on 32mm throttle bores for crisp & accurate throttle response.

Pure racing spirit -> Double overhead camshaft engine provides (DOHC)

The Double Overhead Camshaft (DOHC) provides precise power & pick up in line with Honda’s 60 years of pure racing legacy. The 16 valves are placed in V-shape in DOHC layout. This provides space to place the spark plug right in the middle at the top of piston which improves combustion.

Inside the Beast -> Twin Spar Steel Frame

The strong yet lightweight frame easily accommodates all engine parts to maintain that desired compactness. The steel frame provides comfort against bad roads in everyday street riding.

Pure Digital Electronics -> Honda Ignition Security System (H.I.S.S)

CBR 650F comes with Honda Ignition Security System (H.I.S.S) – a proprietary electronic anti-theft device that automatically disables engine starting by means of electronic control. The moment rider removes the ignition key – H.I.S.S. switches-on; providing an effective amulet to ward off theft.

Pure Digital Electronics -> Digital Meter Console

The well-articulated meter is styled to accentuate the sports look of CBR 650F. It displays crystal clear information on the go with major highlights – Digital Speedometer, Digital Bar Tachometer, Dual Trip Meter, Digital Bar Fuel Gauge and a Digital Clock.

Brighter & Bolder look!

The Honda Racing Corporation (HRC) inspired racing Red, White and Blue tri-color paint provides a finishing flourish. Ultra-premium headlight of CBR 650F has aggressive appeal which sits perfectly on the beast. Its white LED position lamps outline the headlamp elegantly. All CBR 650F parts are shaped to perfection. Precise LED tail light and winkers give majestic look at the rear.

Split Six Spoke Wheels with Racing Inspired Treads on tyres

A real sports bike never settles with anything skinny. It needs mass. CBR 650F has 180mm wide tyre at rear which leaves behind all bikes in its class.

Double Petal Disc Brakes with ABS

Epitomizing advance technology– the 320mm double disc brakes in front and 240mm hydraulic disc at the rear, complements the twin front discs and the ABS which comes as a standard fitment for plenty of stopping power.

Clip-On Handle bars

Clip-On handle bars adds sportiness to the bike’s character. In CBR650F, the handle bars help rider lean more on the bike & distribute overall body weight which enhances steering ability… easily cutting the traffic to make way!

Mono Shock Suspension

The mono shock maintains the center of mass. It lets the street sports thrill never go out of your mind. The single point absorber, makes high speed turns go without fear. It also offers 7-stage spring preload adjustment and operates directly on the swing arm.

Sporty Muffler with 4-2-1 exhaust

Short & sporty muffler compliments CBR 650F sports design appeal. The perfectly crafted exhaust maintains the mass centralization. Further, the evocative right side-swept 4-2-1 exhaust (optimizes exhaust gas flow and decreases turbulence) makes your beast give the perfect growl!

Six Speed Transmission

Smooth, nearly seamless shifts and more gear ratios match the way rider wants to ride. In fact, these are two of the many characteristics that make this Honda so much fun to ride.

Engine Cooling

Coolant flow path in CBR 650F is configured in accordance with the compactness of engine. Internal liquid channeling from cylinder head to cylinders does away with a great deal of exterior hoses (normally required) and a proper operating temperature is maintained for ultimate performance.

To provide a premium experience of world-class standards to discerning CBR 650F customers, Honda has invested in exclusive sales-service network of elite ‘Wing World’ dealerships across 12 cities in addition to the 2 existing Wing World showrooms.

Exceeding customer expectations, Honda CBR 650F is priced at Rs. 760,970 (Ex-Showroom Mumbai).

It’s ‘Time to Live’ as Honda launches new motorcycle LIVO

Honda also ushered in the ‘Time To Live’, launching the new 110cc LIVO, ready to excite the aspirational first time bikers.  Powered by the proven 110cc 4-stroke advanced Honda engine that comes with magnificent enhancements, thanks to Honda Eco Technology (HET), the new LIVO is a fusion of advance design and practicality. With its latest offering, Honda is set to reignite its relationship with India’s youth, comprising of students, executives and young entrepreneurs.

The new LIVO comes in 4 stunning colors – Athletic Blue Metallic, Pearl Amazing White, Sunset Brown Metallic & Black; and is available for sale in two variants Self-Drum-Alloy and Self-Disc-Alloy.  Representing good value for money that exceeds the Customer’s expectation, the new LIVO is attractively priced, at Rs.57,090 for Self-Drum-Alloy; and Rs.59,590 for Self-Disc-Alloy (Ex-showroom, Mumbai).

Honda Revitalizes motorsport DNA in India

Honda CBR 250R

Customer’s trust is the testimony for the success of CBR 250R in India. It has always been the preferred choice when it comes to unmatched capability and riding comfort. The new look CBR 250R with sporty graphics and exciting colors are set to leave the audience spell bound.

Honda CBR 150R

Ever since it debuted in 2012, the CBR 150R has always been the heart throb of the young Indian enthusiast. The New CBR 150R with attractive graphics and new exciting colors will cater to the dynamically changing need considerations of the target group.

Honda invokes its global legacy of ‘fun motorcycling’ with

CB Hornet 160R

The Youth of today believes in their abilities and challenging the old notions. This “golden generation” is go-getter and chase what they want.

Inspired by their dreams is the faster, smarter, sportier, marvel on two wheels –  “The CB Hornet 160R.”

What sets this wonder apart from others is it’s:

  • Dynamic Mass forward design
  • Tough & Sharp shape with Position lamps
  • LCD Digital meter
  • New Wave Disc with CBS
  • Wide Rare Tyre
  • Short edgy tail with “X” shaped LED
  • Quick acceleration with High performance Honda 160cc engine

Mystery product teaser further ‘Revs-up’ excitement

Honda shared the teaser of a new ‘mystery-product’, amplifying the excitement amongst the Indian motorcycling community. Scheduled to be launched later this year, the ‘mystery product’ rounds-off Honda’s promise of delivering 15 new models in 2015. 

Honda extends MotoGP association with iconic Italian apparel brand GAS in India

Extending its international association to India, Honda today announced that it has entered into a partnership with premium Italian denim brand GAS. As the official style partner, GAS showcased its Autumn/Winter 2015-16 collection at the Revfest platform in 3 cities (Delhi, Mumbai & Bangalore) through a slick fashion-show which culminated with Honda brand Ambassador and Action King of Bollywood – Akshay Kumar making a show-stopper presence at the end.

This launch partnership between GAS and Honda is just the first step to a long term relationship in India. Now motorsports fans in India will finally be able to wear their passion for motorsports! GAS will retail a special limited edition of GAS – Honda motor-biking clothing and accessories at the 14 exclusive Wing World outlets across India. All GAS stand-alone stores will also have a dedicated showcase area to display the limited edition Honda-GAS biking capsule collection.

Globally, GAS has been the exclusive fashion sponsor of Honda MotoGP teams since 1998. Champions on the circuit and in life, like Mick Doohan, Nicky Hayden, Andrea Dovizioso, Casey Stoner, to nowadays Dani Pedrosa and Marc Márquez have created history with Honda ultimate racing machines with GAS on their sleeves.

Talking about the association, Mr. Keita Muramatsu, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “We are delighted to partner with GAS in India. India of today is on the move. The globe-trotting biking enthusiasts in India want more from Honda. So, Honda is completely overhauling how biking enthusiasts experience fun motorcycling in India. Right from availability of Honda’s globally popular fun motorcycles (CBR 650F) to exclusive sales-service outlets near them (Elite Wing World club) to fun lifestyle options (Honda-GAS apparels) that complete their motorcycling experience while reinforcing Honda’s motorsports legacy.” 

Speaking on the occasion, Claudio Grotto, Founder and President, Grotto S.p.a, GAS parent companysaid “I am excited about this opportunity, which combines several elements that are particularly close to my heart. It is truly thrilling to showcase our collection in a prestigious context in a country that is fascinating, full of history and has a bright future, and in collaboration with a global giant with whom we share a long history of success.”

About GAS

Since 1984, Grotto S.p.A. designs, produces and distributes collections of clothing, footwear and accessories under GAS brand. GAS was launched in early 70s out of the passion and creativity of Claudio Grotto, the company’s President and Founder, in Chiuppano (Vicenza), in Italy. GAS is a premium aspirational denim lifestyle brand meeting the needs of intelligent, aware, international, cosmopolitan consumer. Today, Grotto S.p.A. is a global giant, determined to further expand its presence abroad, particularly in Europe and the Far East. In India, GAS is present since 2007 and has partnered with Reliance Brands Limited (part of Reliance Industries Group). It is available at 65 points of sales, including Flagship stores in Delhi and Mumbai and through 3rd party e-commerce platforms like Myntra, Jabong, Amazon and Flipkart.