Honda 2Wheelers brings Chhota Bheem to NCR for Road Safety awareness campaign!


Ropes in kids and families to spread message on road safety

  •  More than 2000 kids and families learn basics road safety
  • Favourite animation superstars Chhota Bheem & Chutki perform with kids on road safety education
  • Honda educates children to become Road Safety ambassadors for their families

Striving to be a “Company society wants to exist”, Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI) added a fun element this weekend for thousands of families in NCR with the inauguration of its ‘Road Safety with Chhota Bheem’ awareness drive at Kidzania, Delhi NCR.

Present at the inauguration of the unique awareness drive were chief guest Mr. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. and India’s most loved animation superstars – ‘Chhota Bheem’ and his best friend ‘Chutki’, who spread the message of road safety to over 2,000 children and families in their signature fun style.

Elaborating on Honda’s commitment to promote road safety globally and in India, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said,

“Chhota Bheem is a role model for not just kids but the entire family. With the unique Road Safety with Chhota Bheem awareness drive, Honda is making families in NCR learn the importance of road safety to become disciplined and safe road users.  And what better platform to spread this awareness than Kidzania, a place where hundreds of children and families come to experience learning through fun. At the core of our drive are children, whose role as influencers in their family is often underestimated. This drive is a huge platform for us to connect, inculcate road safety measures and promote good riding habits amongst families.”

Coming all the way from Dholakpur to make their superstar dance entry on stage, Chhota Bheem and Chutki had full attention of every child. Through dance, music and masti Chhota Bheem and his best buddy Chutki urged families to follow healthy road safety habits such as – importance of zebra crossing, meaning of different road signs, abiding traffic rules, importance of protective gear and wearing ISI certified helmets while riding a two-wheeler.

Honda ensured that there was something for everyone – road safety games like on-the-spot road safety drawing contest, quiz, a specially conceptualized stage play on road safety enacted by 12 children, word games, traffic cones tic-tac-toe, safety equipment tutorial and a workshop with police personnel for children.

Children took home memories of their favourite Chhota Bheem and Chutki, making the day all the more memorable for each one. Towards the end of the day, children and families also took the road safety pledge to become safe riders and pedestrians. Additionally, a few young lucky kids got a chance to dance with the animated duo.

About Honda’s road safety commitment:

For Honda, road safety is a global priority since 1970.

In India, Honda 2Wheelers is promoting road safety awareness right from its inception in 2001. Since then, the company has educated over 8 lakh people of all age groups on safe riding. Leading the road safety cause from the front, Honda 2Wheelers is the first two-wheeler brand in India to adopt 10 traffic training parks across India (Chandigarh, Ludhiana, Jaipur, Delhi * 2, Bhubaneswar, Cuttack, Yeola (Nashik), Hyderabad and Indore).