Hero Electric launches ‘City Speed’ E Bikes this festive season

  • The three E bikes are Optima HX, Photon-hx, and NYX-hx
  • These bikes are being launched with special introductory prices starting Rs.57,560

New Delhi , 5th October 2020: India’s Largest Electric two-wheeler company, Hero Electric announced the launch of an all-new segment called ‘City Speed’ catering exclusively to the city commuters. City Speed E Bikes offer higher cruising speed and gradeability to easily ride on the flyovers and slopes. Hero’s city speed scooters are therefore a perfect combination of performance and price giving the best value for money to a discerning customer.

As part of the ‘City Speed’ portfolio, Hero Electric will introduce three new E Bikes of its popular electric scooters i.e.  Optima-hx, Nyx-hx, and Photon-hx. The new E Bikes will be available in 500+ Hero Electric dealerships across 25 states in India. The e-scooters will be priced from INR 57,560 making them the most affordable electric two-wheelers in the category. In some places like Delhi there will an additional subsidy to further bring down the prices.

The company believes in transforming the way the country commutes and is now bringing to its customers the perfect two-wheeler to navigate through the city at least running cost and huge savings in the “total cost of ownership”. It is Hero Electric’s endeavour of making the country greener and to be the best in ‘Zero Pollution’ transportation in the country through its wide range of Electric Vehicles is supported by their Mission “No Emission”.

Commenting on the announcement, Sohinder Gill, CEO, Hero Electric India saidThe current E bike market is polarised with bikes available in low speed, very low price or high speed, very high prices. After years of research we have developed electrical power trains that have ‘best in class’ efficiencies, using the least amount of battery power, giving adequate pickup and speeds to go in tandem with the speed of traffic on our city roads. Using these power trains we have now launched a new range of bikes starting at Rs.57,560 that have a comfortable driving range from 70 km to 200 km. These bikes are so designed to give enough power and punch and great economy without stressing the batteries, resulting in high range per charge and very long life of the batteries.

Hero Electric scooters are a perfect match for people who want to switch to clean and green mobility. With options ranging from lightweight to city speed to high-speed performance scooters, the brand offers both, first-time buyers and enthusiasts a variety of scooters to choose from. The city speed E Bikes of Optima, Nyx, and Photon packs range, reliability, performance, and comfort. Hero Electric’s products are gender agnostic with designs that can blend into anyone’s lifestyle and offer last-mile connectivity at minimal cost and zero emissions.

Hero Electric’s proposition is in line with the government’s vision to promote and foster the adoption of electric mobility in India. The company will further invest in R&D to introduce technologically advanced products that India needs in order to make the switch from ICE vehicles.

About Hero Electric India:

HERO ELECTRIC is one of the oldest and India’s Largest Electric two-wheeler company and has been at the forefront of the electric 2-wheeler industry. The company’s manufacturing unit is in Ludhiana and it sells a wide range of electric scooters. Hero Electric currently has around 610 sales and service outlets spread across the country. It has a lot of firsts in the industry ranging from developing and launching the first lithium ion based electric scooter in India to launching the unique concept of charging stations for anywhere, everywhere charging. With close to 3 lakhs electric two-wheelers in India, the company has been delivering sustainable travel solutions from the past 12 years and counting & has played a very important role in developing the EV market in the country.