‘Hamare Bus Ki Baat Hai’ campaign by Tata Motors broadens reach for child safety awareness

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’

Mumbai, December 7, 2017Hamare Bus Ki Baat Hai (HBKBH), a unique initiative by Tata Motors that aims to ensure the safety of children on school buses, has partnered with Season 3 of Mumbai Juniorthon, an annual running event for children and junior athletes, scheduled to be held on December 10, 2017 at the Bandra Kurla Complex in Mumbai.

Tata Motors has been making safe, reliable comfortable and cost-effective school buses for the past 30-years now and launched, Hamare Bus Ki Baat Hai in 2013, an interactive training program, designed with inputs from various stakeholders, with the objective of sensitizing school-bus staff including drivers, conductors, and attendants across the country on the need for safety and comfort of children when they travel in the buses. The program increases awareness amongst the participants about their duties and responsibilities; suggests improvements in matters of personal hygiene, general etiquette and behavior; and educates them in necessary measures to be taken in case of accidents. It also equips them with a general understanding of the psychology and behavior of school children.

Commenting on this occasion, Mr. Sandeep Kumar, Business Head, Commercial Vehicles – Passenger, Tata Motors Ltd., said, “The ‘Hamare Bus Ki Baat Hai’ initiative has come a long way, since it was first introduced in 2013. Designed with inputs from various stake holders, through the campaign, we at Tata Motors have trained over 1,35,000 school bus staff from 3500 plus schools across the country. Promoting safety of children, we are seeking support of parents, schools and transport authorities by urging them to join the ‘Hamare Bus Ki Baat Hai’ campaign. Our association with Mumbai Juniorthon will help in spreading awareness among a larger audience. We wish this event a big success and hope to provide all participants with a safe experience on-ground.’’

About Tata Motors: 

Tata Motors Limited, a USD 42 billion organisation, is a leading global automobile manufacturer of cars, utility vehicles, buses, trucks and defence vehicles. As India’s largest automobile company and part of the USD 100 billion Tata group, Tata Motors has operations in the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 76 subsidiary and associate companies, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea. In India, Tata Motors has an industrial joint venture with Fiat. Engaged in engineering and automotive solutions, with a focus on future-readiness and a pipeline of tech-enabled products, Tata Motors is India’s market leader in commercial vehicles and among the top in passenger vehicles with 9 million vehicles on Indian roads. The company’s innovation efforts are focused on developing auto technologies that are sustainable as well as suited. With design and R&D centres located in India, the UK, Italy and Korea, Tata Motors strives to pioneer new products that fire the imagination of GenNext customers. Abroad, Tata cars, buses, and trucks are being marketed in Europe, Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.